U.P.W.W. is the short for Utility Pro Work Wear, an easy-to-wear lineup of casual gears inspired by workwear uniforms and redesigned for the streets. It’s the natural evolution of the brand known as Utility Pro, born in New York City and acclaimed worldwide due to its signature reflective taping. Who wear the hi-visibility clothes of U.P.W.W. usually works in dangerous areas and need to get noticed. That’s why sweatshirts, T-shirts and trackpants feature reflective bands to stand out clear even in the dark. What drives U.P.W.W. is the aim to redefine workwear by using a lifestyle approach that mingles together utility wear and street vibes.