Doomsday

Founded in 2012 by the encounter between Italian rapper Salmon, Francesco Liori and André Suergiu, Doomsday represents the dark side of the Italian streetwear movement. The brand’s aesthetic identity vaguely recalls Salmo’s music: punk and metal references are everywhere blended with hip hop and street references that make Doomsday Society more international and multifaceted. Read more…
Doomsday Biotiger SS Shirt White/Aop 1 Doomsday Biotiger SS Shirt White/Aop 2

Doomsday Biotiger SS Shirt White/Aop Men's shirts

€ 41,70 € 139,00 -70%
Free shipping starting from € 0
Doomsday Dirty Hands Fleece Hoodie Black 1 Doomsday Dirty Hands Fleece Hoodie Black 2

Doomsday Dirty Hands Fleece Hoodie Black Men's hoodies

€ 37,50 € 125,00 -70%
Free shipping starting from € 0
Doomsday Where Sin Lives SS Shirt Aop 1 Doomsday Where Sin Lives SS Shirt Aop 2

Doomsday Where Sin Lives SS Shirt Aop Men's shirts

€ 41,70 € 139,00 -70%
Free shipping starting from € 0
Doomsday Attitude Work Jacket Ecru Aop 1 Doomsday Attitude Work Jacket Ecru Aop 2

Doomsday Attitude Work Jacket Ecru Aop Men's light jackets

€ 58,50 € 195,00 -70%
Free shipping starting from € 0
Doomsday Ghost Varsity Jacket Brown 1 Doomsday Ghost Varsity Jacket Brown 2

Doomsday Ghost Varsity Jacket Brown Men's intermediate jackets

€ 74,70 € 249,00 -70%
Free shipping starting from € 0
Doomsday Death Glove SS Shirt Aop 1 Doomsday Death Glove SS Shirt Aop 2

Doomsday Death Glove SS Shirt Aop Men's shirts

€ 41,70 € 139,00 -70%
Free shipping starting from € 0
Doomsday Dirty Hands Bomber Jacket Black 1 Doomsday Dirty Hands Bomber Jacket Black 2

Doomsday Dirty Hands Bomber Jacket Black Men's intermediate jackets

€ 74,70 € 249,00 -70%
Free shipping starting from € 0
Doomsday Bamboo Shorts White/Aop 1 Doomsday Bamboo Shorts White/Aop 2

Doomsday Bamboo Shorts White/Aop Men's jogger shorts

€ 29,70 € 99,00 -70%
Free shipping starting from € 0
Doomsday Graffpunk Canvas Jacket Black AOP 1 Doomsday Graffpunk Canvas Jacket Black AOP 2

Doomsday Graffpunk Canvas Jacket Black AOP Men's light jackets

€ 52,50 € 175,00 -70%
Free shipping starting from € 0
Doomsday Ewtua SS Shirt Black 1 Doomsday Ewtua SS Shirt Black 2

Doomsday Ewtua SS Shirt Black Men's shirts

€ 41,70 € 139,00 -70%
Free shipping starting from € 0
Doomsday Dungeon SS Shirt Red/Aop 1 Doomsday Dungeon SS Shirt Red/Aop 2

Doomsday Dungeon SS Shirt Red/Aop Men's shirts

€ 41,70 € 139,00 -70%
Free shipping starting from € 0
Highlights of its clothing drops include T-shirts with all-over prints, hoodies with skulls and snakes, short-sleeved shirts and more. Despite boasting a highly distinctive appeal, Doomsday keeps evolving by adding new references to expand its DNA. Pretty much like Salmo, the brand has gone from being the prince of Italian underground to a broader reality with a wider scope. And all this without compromising on its signature elements: punk-ish dark graphics - skulls, snakes, pentacles, demons - are usually combined with oriental-style prints and references to American pop culture.


What type of brand is Doomsday?

Despite all the influences that contribute to its success, Doomsday is clearly a streetwear brand, tied to Italian hip hop and acclaimed all over Europe for its unique approach. Doomsday multi-faceted, varied collections range from varsity jackets and hockey shirts to murky atmospheres and metal visual aids. A peerless combination that makes Doomsday a sheer unicorn of modern streetwear.

What links Salmo with Doomsday?

Salmo is one of the three original founders together with Francesco Liori and André Suergiu. The Sardinian rapper and Doomsday have always been strongly connected: it’s clear how Salmo sound has influenced and is still influencing Doomsday clothing, and vice versa.

Where to buy authentic Doomsday T-shirts?

SPECTRUM offers a selection of top-selling Doomsday sweatshirts and T-shirts, also including outerwear, pants and accessories. As stated above, Doomsday collections are a multifaceted mixture of punk graphics and modern influences, so you get to find plain Doomsday logo T-shirts next to dark hoodies with snakes and skulls. And this because the brand maintains a certain dark soul, despite expanding its offering over the last few years by adding a whole new series of casual clothes.




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