The sneaker game hasn’t been the same since Nic Galway, adidas Originals design VC, put pen to paper the partnership with Kanye West. The Chicago-born rapper still remains the most influential figure in the street landscape and each of his Three Stripes collaboration pushes the streetwear boundaries a bit further. If Yeezys are on everyone’s lips, it’s mainly thanks to their iconic design, something between Kanye’s own tastes and adidas tech innovations. Much time has passed since the Yeezy Boost 750 “Grey”, basically the first silhouette ever designed by the dynamic duo, has been unveiled, but the guidelines of the whole series are still the same. Read more…
It’s 50% comfort and 50% style, a standard combo that stands out clear both in the curvy lines of the upper and in the materials’ choice, where suede and mesh prevail. Other key styles include the Yeezy Boost 350 - also available in the V2 iteration - the Yeezy 500 and the Yeezy 700, dropped in a “Wave Runner” OG colorway but featuring a V2 take that flaunts reflective side stripes. All except for a few models share the signature Boost technology in the midsole, while every Yeezy should cope with an insane level of hype, regardless of how many pairs are around. As a leather low-top take on archive sneakers, the Yeezy Calabasas deserve a separate chapter just like the eponymous trackpants, both named after the rich Los Angeles district where the Kardashians live. The Yeezy phenomenon link luxury and sneakers, create new trends and tear apart one border after another, communicating with subcultures that once seemed incompatible. You may or may not like it, but if streetwear made it to the top it’s also thanks to the adidas Yeezy.