The first Vans store ever opened its doors in 1966 in the middle of California, manufacturing tailor-made shoes delivered by the end of the day. There has been a long way to go but now the Van Doren company is a notable reference for skate shoes, extending its range all over the world and taking part in a series of cultural, social and fashion revolutions. The Van Doren Rubber Company debuted with Vans Authentic, a low kick featuring a thick gum sole that has stood the test of time remaining a streetwear favorite due to a hip silhouette and always new colorways. Then, the 1976 has to be split in two: on one hand a small group of pro skaters first-hand designed a new version of low sneakers, revealing a padded collar and a new color scheme, while on the other the iconic Off The Wall logo made its first appearance. Read more…
This expression was coined by many Venice Beach fellas in order to state that particular sensation when you're at the top of the ramp, right that highest moment you could reach just before starting to go down with your board. Era were the first sneakers ever to try the freshly invented vulcanized waffle sole: a revolutionary, anti-slip an anti-brushing patent that perfectly resists the typical hits that and stress that come from skating. Two important dates correspond to the introduction of Old Skool and of the Vans Side Stripe: if the style #36 were the first pair of Vans to feature a leather upper, it was also the first you could spot the unmistakable side wave on , the so-called "jazz stripe". Vans Slip-On made their entrance just few years later: a low-key model for a relaxed West Coast flair, turned immortal and venerated from different generations of skaters, BMX riders and surfers. Late seventies were a goldmine for Van Doren brothers, that developed another jewel: Sk8-Hi were the first high-cut pair of Vans and they perfectly envelop the ankles, increasing support and protection against impacts and scraping, becoming the Vans top selling shoes thanks to a cool and sleek design. The growing popularity of Vans sneakers pushed the American brand to deal with a skate clothing line, the perfect way to round off its awesome shoes: they go through this idea giving birth to a series of Vans T-shirts, caps, sweatshirts that reflects a true and cheerful Cali-flavored atmosphere. Vans has collaborated with historic street brands, pop culture icons and even with high-fashion companies: the results were break-out capsule collections like Vans x Peanuts or insane collaborations with legendary labels like Supreme and Huf, that led to never-seen takes on Vans classic styles. A trip through 50 years of streetwear along with a brand that looks more like a way of thinking and living, always on top thanks to game-changing sneakers and unique ideas - don't touch my Vans!
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