Usual

Usual is an independent street label born in 2016 and based in the suburbs of Milan. With a strong aesthetic identity deeply rooted in the '90s graffiti world, Usual blends references of street art, hip hop and skate culture to depict classic scenes of outskirts through a careful selection of streetwear gears. The core consists of oversized sweats and T-shirts. Some play with quotes from the Nineties by reworking font and graphics from that period, others belong to the "Nostalgia 1994" line, Read more…
Usual Metal T-shirt White 1 Usual Metal T-shirt White 2

Usual Metal T-shirt White Men's short sleeve t-shirts

€ 55,00
Free shipping starting from € 0
Usual Metal Hoodie Black 1 Usual Metal Hoodie Black 2

Usual Metal Hoodie Black Men's hoodies

€ 99,00
Free shipping starting from € 0
Usual Poison T-shirt White 1 Usual Poison T-shirt White 2

Usual Poison T-shirt White Men's short sleeve t-shirts

€ 55,00
Free shipping starting from € 0
Usual Usualino T-shirt White 1 Usual Usualino T-shirt White 2

Usual Usualino T-shirt White Men's short sleeve t-shirts

€ 55,00
Free shipping starting from € 0
Usual Poison Hoodie Heather Grey 1 Usual Poison Hoodie Heather Grey 2

Usual Poison Hoodie Heather Grey Men's hoodies

€ 109,00
Free shipping starting from € 0
Usual Barrio T-shirt Sand 1 Usual Barrio T-shirt Sand 2

Usual Barrio T-shirt Sand Men's short sleeve t-shirts

€ 49,00
Free shipping starting from € 0
Usual Barrio T-shirt Sky Blue 1 Usual Barrio T-shirt Sky Blue 2

Usual Barrio T-shirt Sky Blue Men's short sleeve t-shirts

€ 49,00
Free shipping starting from € 0
Usual Jay T-shirt Black 1 Usual Jay T-shirt Black 2

Usual Jay T-shirt Black Men's short sleeve t-shirts

€ 45,00
Free shipping starting from € 0
Usual Jay Keychain White 1 Usual Jay Keychain White 2

Usual Jay Keychain White Unisex keyrings

€ 4,00
Free shipping starting from € 0
Usual Stadium Jacket Blue 1 Usual Stadium Jacket Blue 2

Usual Stadium Jacket Blue Men's intermediate jackets

€ 47,70 € 159,00 -70%
Free shipping starting from € 0
Usual Buffer Twill Shorts Royal Blue 1 Usual Buffer Twill Shorts Royal Blue 2

Usual Buffer Twill Shorts Royal Blue Men's work shorts

€ 26,70 € 89,00 -70%
Free shipping starting from € 0
Usual Buffer Twill Shorts Sand 1 Usual Buffer Twill Shorts Sand 2

Usual Buffer Twill Shorts Sand Men's work shorts

€ 26,70 € 89,00 -70%
Free shipping starting from € 0
Usual Usualism Sweater Black 1 Usual Usualism Sweater Black 2

Usual Usualism Sweater Black Men's crewneck sweaters

€ 41,70 € 139,00 -70%
Free shipping starting from € 0
Usual Trek Shorts Purple 1 Usual Trek Shorts Purple 2

Usual Trek Shorts Purple Men's outdoor shorts

€ 32,70 € 109,00 -70%
Free shipping starting from € 0
Usual Buffer Twill Pant Royal Blue 1 Usual Buffer Twill Pant Royal Blue 2

Usual Buffer Twill Pant Royal Blue Men's work pants

€ 29,70 € 99,00 -70%
Free shipping starting from € 0
Usual Camo Utility Shorts Sand 1 Usual Camo Utility Shorts Sand 2

Usual Camo Utility Shorts Sand Men's jogger shorts

€ 32,70 € 109,00 -70%
Free shipping starting from € 0
Usual Black Mask 1 Usual Black Mask 2

Usual Black Mask Unisex various accessories

€ 6,60 € 22,00 -70%
Free shipping starting from € 0
Usual Trek Shorts Salvia Green 1 Usual Trek Shorts Salvia Green 2

Usual Trek Shorts Salvia Green Men's outdoor shorts

€ 32,70 € 109,00 -70%
Free shipping starting from € 0
Usual Trek Shorts Sand 1 Usual Trek Shorts Sand 2

Usual Trek Shorts Sand Men's outdoor shorts

€ 32,70 € 109,00 -70%
Free shipping starting from € 0
Usual Camo Utility Shorts Black 1 Usual Camo Utility Shorts Black 2

Usual Camo Utility Shorts Black Men's jogger shorts

€ 32,70 € 109,00 -70%
Free shipping starting from € 0
a series of logo tees and hoodies. Usual goods are 100% designed and made in Italy by a brilliant collective of creators. Try the underground of Usual and you'll never go back!




Free standard shipping

Minimum purchase of € 0
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30 days return

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