Tommy’s roots are intertwined with American culture. That’s why Tommy is generally considered the uniform of the Americans, since the brand and the United States have so many cultural references in common that it's virtually impossible to separate
Tommy Jeans from the USA. Tommy is many things together: premium sportswear, informal
casual clothing, high-end everyday apparel for men and women, refined preppy staples and more. A multifaceted proposal flawlessly representing American lifestyle by making a large use of the American flag in every collection, paired with bold colors and eye-grabbing detailing, and balanced by a clever use of the archive. In fact the core of Tommy fashion offering includes
oxford shirts, vintage jeans and denim essentials, cardigans, college sweatshirts and other must-have preppy garments borrowed from college lifestyle. A highly distinctive approach that puts Tommy next to another symbol of American fashion and culture such as Ralph Lauren. Also, Tommy Hilfiger falls into the definition of
streetwear in a broader meaning, since the brand can be easily spotted in every American city. Tommy’s legacy is further reinforced by its connection with a series of culturally relevant brands and artists such as Bape, Patta, A$ap Rocky, Zendaya and many others. Considering Tommy one of the most influential brands for the contemporary fashion scene comes naturally, as well as recognizing the Hilfigers the creators of that
vintage American style which is now chased by a whole new generation of independent, high-end brands rooted based between Brooklyn and Los Angeles such as Aimé Leon Dore and Kith.