Small independent brands have always been the backbone of the skatewear scene, but their relentless rise has been impressive over the last few years. It’s the story of John Stewart: after years spent recording tricks all over the world, this young video maker decided to share his work online. This need pushed him to launch Theories of Atlantis, a website that ended up grouping together projects of different creatives.The emergence of an apparel collection was just a matter of course: what started as a video blog was quickly turned into a full-fledged skate brand with T-shirts, hoodies and all that. It’s graphic language explores alternative theories about conspiracies & secret societies, as far as almost every print features an exoteric back story that deserves to be further analyzed.
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