The tie-dye emerged in the late ‘60s as a natural result of the hippie culture, which was looking for a cheerful style to deliver its peculiar way of living. This treatment allows you to craft multi-color T-shirts and tie-dye sweatshirts by combining different shades of color on the same item. Read more…
This dyeing method originates from a youth movement that revolutionized the whole pop culture, but was quickly taken over by several streetwear realities, always on point when it comes to changes in society. This trend taps skate and high-end brands at the same time, stealing the scene in the summer collections of many coveted labels. Star-spangled giants Obey and Huf are used to reworking their iconic logo T-shirts by adding tie-dye prints all over, while Stüssy and Market underline their laid-back attitude with colorful graphics applied on stylish shorts and tie-dye T-shirts. But tie-dye often ends up on sneakers and accessories too, because it’s not weird as long as it looks good.