It all started with one of the first album ever released by the Beastie Boys, dubbed “Licensed to Ill”. The cover featured a plane crashing into a mountain, like a roach, and the sound was like… man, I had never heard something even similar before. I was just a random 10-year kid surrounded by peaceful Italian countryside, no big deal. That was the spark that pulled the trigger. . Plus Beastie Boys rocked loose tracksuits, gold chains and other cool clothes that made them look so fly. To be honest, I found them dope from their very first music video I could peeped out on Deejay Television.
Not really, because we’re used to discover artists through music, appearance came always second. But when i think of RUN DMC, the first image that still comes to my mind is their famous picture with legs dangling off a bridge, wearing nothing but adidas Superstars. There was already a bond between music and style, it’s normal. But Superstars were available only in the States in these years. That’s why Italian popstar Jovanotti, who’d already been to New York, rocked a bunch of cool adidas at the time, including high-top basketball styles. This is what you get from a good advertising job: the more you see a product, the more you want it. At some point everybody wanted Superstars.
Put short, that’s what happened. But graffiti played a key role too, as many writers of my city drew adidas Superstars throughout their artworks. And I wanted to be like them, because they rocked adidas and looked so fly. I felt one of them just when i finally managed to snatch a pair, a classic all-white iteration with three black stripes on the side. Even if I sucked at graffiti writing [laughing, ed].
That’s a good one to tell. See, the only store in my town to sell athletic footwear was an old-school sports shop selling also immersion suits, camping tents and other weird stuff. But there was a small sneaker corner inside, and we all rushed there when Superstars dropped for the first time. However I had to wait a couple of months before the store restocked my size. But… you know what? It was worth it.
Because I wanted something no one else had. Daniele, owner of The Tattoo Shop in Milan, was just came back from a wild road trip across Thailand, where street people was covered with tattoos of luxury brands logos. He told me of young guys boasting the Trefoil on their skin, but I was looking for something different, like a pair of shoes. I mean, serious shoes, like the Superstars. And I’m happy with my choice, as we’re still talking about this tattoo [laughing, ed].
Well… I’ve been around since early ‘90s and Superstars were already in the business. Plus we’re both still relevant in our respective fields, whether it’s music or streetwear. It’s a good comparison, nailed it.
Easy one: the adidas Superstar dedicated to Jam Master Jay, may he rest in peace. Still deadstock, since they’re collectibles. It means a lot to me.
Today we can notice that any area constantly searches for new blood, the same way trends are changing faster and faster, and music is no exception. But sometimes time stands still. It happens when the audience, which is always hungry for news, realizes of being in front of something that’s so timeless and iconic to become a classic. Right, that’s what happened with the adidas Superstar.