A POSITIVE SOCIAL CONTAGION
Staple brand was born in 1997 from an idea by Jeff Ng, New York designer known as Jeffstaple. The Staple pigeon was first applied on the Nike Dunk SB “Pigeon” sneakers, the world famous collaboration between Nike and Staple. Due to its success the pigeon became soon as identity of the brand itself. Today, the Staple Pigeon is a world renowned symbol which reflects the urban spirit of New York city as well as logo of Staple apparel range and collaborative products distributed in the top retailers across the globe.