Spectrum Store Milano
Spectrum is born to offer an all-around experience of what many usually summarize in “urban subculture”. It was a no-brainer to us: underground has always been our thing, we promote the same values and we’re part of this community.
Since 2009, Spectrum’s a highly respected store from both graffiti writers and sneakerheads. Above all, it’s regarded as a major creative hub from emerging artists and as an effective meeting point from the newcomers.
We’ve been in the game since the beginning and we know the drill: we accept hype and trends are part of the game. But we play with different rules: we observe and rework reality in our own way, no matter what.
Graffiti was still a niche thing in the late ‘90s. Spray shops were all located outside Milan, go-to spots were pretty rare and unfrequented. In the ‘00s we started selling fanzines and art tools online to promote the culture, but still lacked a baseline store to gather creatives. That’s why we started Spectrum.
The crew of our Casati store feels like a big family. The cool thing is that every person involved in helps to shape the Spectrum identity. Basically, our store is made of people that share the same values, the same goals and the same love for urban culture.
Spectrum 11th Anniversary
A project that celebrates the bday of our Casati store, a spot that’s been influencing Milanese street scene since always. For the occasion, Bufer painted a scene of everyday life and we turned his artwork into a tee that depicts the whole Spectrum crew.
Fila x Spectrum
A manifesto that explains which values drive us forward. You got everything: the importance of the crew, a strong consciousness of our background alongside our penchant for new things. Spectrum in a nutshell.