Iuter is an Italian street brand founded in 2002, entirely projected and crafted in Milan. The first drops and collaborations wink to the Italian hip hop culture and underground movement, but now Iuter is exactly halfway between streetwear and tailoring, looking for points of contact between art, music, pop culture, high fashion and visual research. Iuter collections stick out as they’re versatile and include streetwear gears such as T-shirts and sweats together with knitwear, shirts and outerwear. Read more…
Whilst the production is strictly Made in Italy, concentrated in the independent production plant of Milan, the brand draws creative inspirations from all over the world. Over the years, Iuter has developed a solid and highly distinctive aesthetic identity, built upon the high quality of textures and prints, also relying on several collaborative collaborations that borrows from design, contemporary fashion, sport and many other areas. Nowadays the Italian brand’s collection are multi-faceted and extremely wide: signature garments include Iuter T-shirts and sweatshirts with Nepalese and Tibetan graphics, pile fleeces with campo pattern and all-over printing, cotton sweatpants, pullover with tie-dye prints, quilted jackets and accessories.