SERGIO TACCHINI

Sergio Tacchini is a sportswear Italian firm founded by the same tennis player at the end of 1966, when he set to retire to create an activewear collection. Born within notable tennis courts, it takes advantage of the long-lasting experience as top-level tennis player of the founder, who was able to recognize the athletes' needs before everyone else. Even the logo recalls a tennis ball, since S and T criss-cross in a geometric pattern inspired to the chalk lines of tennis fields. From Jimmy Connors to John McEnroe, every tennis legend has worn a Sergio Tacchini T-shirt at least once, supporting the breakthrough philosophy set up by the European label in 1970: farewell to the severe black & white dress code, welcome to colorful tennis gears. The turning-point dates back to the mid '80s: exploiting the growing importance of sport, tracksuits crossed over lifestyle thanks to flashy colors and loose cuts. The Sergio Tacchini "Dallas" track top throwed this Italian reality into streetwear inner circle. Read more…