As a hybrid reality that lies between lifestyle and sportswear, Rvca reflects about opposites and how they interact. The name itself is built upon the contrast between the “A” and the “V” (please read “ew”). Connections are what push the boundaries of street style - of the world as a whole - and help subcultures to be constantly renewed by engaging with new, challenging ideas.Elsewhere, the Rvca’s Artist Network Program collects the voices of creatives and artists to turn their dreams into long-term projects, closely followed by the brand’s board of directors. Rvca appears as natural on the shelves of boutiques as on those of local skate shops. Multifaceted prints deck a wide series of T-shirts and hoodies that look credible in any context.