Born from the passion for basketball and playground culture, Run'N'Gun is a new sportswear brand that links the Game with a five-star apparel boasting premium finishes and high-quality textures, following the path of Italian productive tradition. Everything started from the NCAA, namely the American collegiate basketball league. In the '80s Paul Westhead coached Loyola Marymount University, a small private college just outside Los Angeles. He opted for a breakthrough game system based on immediate shooting and a merciless full-court pressure to steal the ball.Against all odds, this method succeeded: in 1990 the "Lions" gave up just on the verge of the Final Four, entering history thanks to the radical ideas and an entertaining way of playing basket. Embodying a relentless attacking-mode that doesn't even look at surrender, the Run'N'Gun logo emerged as the absolute benchmark of will over talent as well as the ultimate prove that a cohesive community could overcome every kind of challenge.
Basketball is a universal language spoken by different populations and cultures and it could bring two seemingly incompatible worlds closer. Run'N'Gun analyzes the playground and what revolves around the basket court because you cannot realize the very essence of the game without delving into hip hop, writing and skate influences. This Italian label employs 12 oz cotton, way stronger than any other short sleeve T-shirts, and keeps a strict Made in Italy production in order to take care of every small detail. A restrained manufacture naturally leads to excellent tees, shorts and Run'N'Gun sweatshirts, often enriched by foreground writings together with vintage graphics inspired by the '90s graphic language. Mesh shorts and taped logo hoodies go with solid T-shirts and prints related to basketball history, ranging from "7 seconds or less" illustrations to a plain basketball's outline. The view behind Run'N'Gun is just as simple as effective, you just need give it everything and believe in your group to achieve your dream. Always remember: ball don't lie!