Puma

In 1924, Rudolf Dassler and his brother Adolf opened the Dassler Brothers Shoe Fabric, that is placed in Herzogenaurach, right in the middle of Germany: few years later, Rudi left the company, founding Puma and leaving alone his brother - that's how a sportswear rivalry begins. After the great success of Berlin Olympic Games and also thanks to the four gold medals won by Jesse Owens, Rudolf officially launched Atom, the first football shoe equipped with spikes in order to improve traction on slippery grounds. Read more…
Puma Pleasures Shorts Light Gray Heather 1 Puma Pleasures Shorts Light Gray Heather 2

Puma Pleasures Shorts Light Gray Heather Men's sweat shorts

€ 89,00
Free shipping starting from € 0
Puma Suede XL Hairy Club Navy/Frosted Ivory 1 Puma Suede XL Hairy Club Navy/Frosted Ivory 2

Puma Suede XL Hairy Club Navy/Frosted Ivory Men's low sneakers

€ 109,00
Free shipping starting from € 0
Puma Clyde PRM Frosted Ivory/Puma White 1 Puma Clyde PRM Frosted Ivory/Puma White 2

Puma Clyde PRM Frosted Ivory/Puma White Men's low sneakers

€ 35,70 € 119,00 -70%
Free shipping starting from € 0
Puma Nanamica Clyde GTX Puma White 1 Puma Nanamica Clyde GTX Puma White 2

Puma Nanamica Clyde GTX Puma White Men's low sneakers

€ 44,70 € 149,00 -70%
Free shipping starting from € 0
Puma Rhuigi Clyde Q3 Pristine/Sedate Grey/Puma White 1 Puma Rhuigi Clyde Q3 Pristine/Sedate Grey/Puma White 2

Puma Rhuigi Clyde Q3 Pristine/Sedate Grey/Puma White Men's low sneakers

€ 35,70 € 119,00 -70%
Free shipping starting from € 0
Puma Nanamica Clyde GTX Puma Black 1 Puma Nanamica Clyde GTX Puma Black 2

Puma Nanamica Clyde GTX Puma Black Men's low sneakers

€ 44,70 € 149,00 -70%
Free shipping starting from € 0
Puma Rhuigi Graphic T-shirt Puma Black 1 Puma Rhuigi Graphic T-shirt Puma Black 2

Puma Rhuigi Graphic T-shirt Puma Black Men's short sleeve t-shirts

€ 26,70 € 89,00 -70%
Free shipping starting from € 0
Puma Nanamica Striped T-shirt Varsity Green 1 Puma Nanamica Striped T-shirt Varsity Green 2

Puma Nanamica Striped T-shirt Varsity Green Men's short sleeve t-shirts

€ 22,50 € 75,00 -70%
Free shipping starting from € 0
Puma Rhuigi Basketball Shorts Puma Black/Aop 1 Puma Rhuigi Basketball Shorts Puma Black/Aop 2

Puma Rhuigi Basketball Shorts Puma Black/Aop Men's sweat shorts

€ 31,50 € 105,00 -70%
Free shipping starting from € 0
Puma Nanamica Striped T-shirt Puma Navy 1 Puma Nanamica Striped T-shirt Puma Navy 2

Puma Nanamica Striped T-shirt Puma Navy Men's short sleeve t-shirts

€ 22,50 € 75,00 -70%
Free shipping starting from € 0
Puma Velophasis Technisch Puma Black/Strong Gray 1 Puma Velophasis Technisch Puma Black/Strong Gray 2

Puma Velophasis Technisch Puma Black/Strong Gray Men's low sneakers

€ 41,70 € 139,00 -70%
Free shipping starting from € 0
Puma P.A.M. Zip-Off Jacket Hibiscus 1 Puma P.A.M. Zip-Off Jacket Hibiscus 2

Puma P.A.M. Zip-Off Jacket Hibiscus Men's light jackets

€ 76,50 € 255,00 -70%
Free shipping starting from € 0
Puma WMNS Liberty Suede Mayu Slip-on Sun Kiss 1 Puma WMNS Liberty Suede Mayu Slip-on Sun Kiss 2

Puma WMNS Liberty Suede Mayu Slip-on Sun Kiss Women's low sneakers

€ 35,70 € 119,00 -70%
Free shipping starting from € 0
Puma Slipstream Lo Hidden Beast Warm White/Puma Black 1 Puma Slipstream Lo Hidden Beast Warm White/Puma Black 2

Puma Slipstream Lo Hidden Beast Warm White/Puma Black Men's low sneakers

€ 35,70 € 119,00 -70%
Free shipping starting from € 0
Puma P.A.M. Trail Running Shorts Hibiscus 1 Puma P.A.M. Trail Running Shorts Hibiscus 2

Puma P.A.M. Trail Running Shorts Hibiscus Men's jogger shorts

€ 26,70 € 89,00 -70%
Free shipping starting from € 0
Puma WMNS Dua Lipa Cell Dome King Puma Black/Poppy Red 1 Puma WMNS Dua Lipa Cell Dome King Puma Black/Poppy Red 2

Puma WMNS Dua Lipa Cell Dome King Puma Black/Poppy Red Women's low sneakers

€ 44,70 € 149,00 -70%
Free shipping starting from € 0
Puma Pumatech Woven Pant Dusty Tan 1 Puma Pumatech Woven Pant Dusty Tan 2

Puma Pumatech Woven Pant Dusty Tan Men's outdoor pants

€ 41,70 € 139,00 -70%
Free shipping starting from € 0
Puma Rhuigi Clyde Mid Bball Puma White/Royal Sapphire 1 Puma Rhuigi Clyde Mid Bball Puma White/Royal Sapphire 2

Puma Rhuigi Clyde Mid Bball Puma White/Royal Sapphire Unisex high sneakers

€ 41,70 € 139,00 -70%
Free shipping starting from € 0
Puma WMNS Slipstream Puma White/Lavender Fog/Anise Flower 1 Puma WMNS Slipstream Puma White/Lavender Fog/Anise Flower 2

Puma WMNS Slipstream Puma White/Lavender Fog/Anise Flower Women's low sneakers

€ 32,70 € 109,00 -70%
Free shipping starting from € 0
Puma MMQ Polo Shirt Puma White 1 Puma MMQ Polo Shirt Puma White 2

Puma MMQ Polo Shirt Puma White Men's polos

€ 22,50 € 75,00 -70%
Free shipping starting from € 0
Puma Pumatech T-shirt Granola 1 Puma Pumatech T-shirt Granola 2

Puma Pumatech T-shirt Granola Men's short sleeve t-shirts

€ 26,70 € 89,00 -70%
Free shipping starting from € 0
Puma WMNS Slipstream Thrifted Puma White/Frosted Ivory 1 Puma WMNS Slipstream Thrifted Puma White/Frosted Ivory 2

Puma WMNS Slipstream Thrifted Puma White/Frosted Ivory Women's low sneakers

€ 35,70 € 119,00 -70%
Free shipping starting from € 0
Puma WMNS Slipstream Puma White/Pistachio/Arctic Ice 1 Puma WMNS Slipstream Puma White/Pistachio/Arctic Ice 2

Puma WMNS Slipstream Puma White/Pistachio/Arctic Ice Women's low sneakers

€ 32,70 € 109,00 -70%
Free shipping starting from € 0
Puma Velophasis Technisch Puma White/Persian Blue 1 Puma Velophasis Technisch Puma White/Persian Blue 2

Puma Velophasis Technisch Puma White/Persian Blue Men's low sneakers

€ 41,70 € 139,00 -70%
Free shipping starting from € 0
Puma Nanamica Striped Hoodie Medium Gray Heather/Heather 1 Puma Nanamica Striped Hoodie Medium Gray Heather/Heather 2

Puma Nanamica Striped Hoodie Medium Gray Heather/Heather Men's hoodies

€ 44,70 € 149,00 -70%
Free shipping starting from € 0
Puma Clyde Super Puma Evergreen/Sun Ray Yellow 1 Puma Clyde Super Puma Evergreen/Sun Ray Yellow 2

Puma Clyde Super Puma Evergreen/Sun Ray Yellow Men's low sneakers

€ 32,70 € 109,00 -70%
Free shipping starting from € 0
Puma WMNS Slipstream Wild Women Warm White/Pristine 1 Puma WMNS Slipstream Wild Women Warm White/Pristine 2

Puma WMNS Slipstream Wild Women Warm White/Pristine Women's low sneakers

€ 35,70 € 119,00 -70%
Free shipping starting from € 0
Puma Rhuigi SS Shirt Inky Blue 1 Puma Rhuigi SS Shirt Inky Blue 2

Puma Rhuigi SS Shirt Inky Blue Men's shirts

€ 29,70 € 99,00 -70%
Free shipping starting from € 0
Puma Clyde OG For All Time Red/Puma White/Pristine 1 Puma Clyde OG For All Time Red/Puma White/Pristine 2

Puma Clyde OG For All Time Red/Puma White/Pristine Men's low sneakers

€ 32,70 € 109,00 -70%
Free shipping starting from € 0
Puma P.A.M. Prevail Disc Leather Puma Black 1 Puma P.A.M. Prevail Disc Leather Puma Black 2

Puma P.A.M. Prevail Disc Leather Puma Black Men's low sneakers

€ 44,70 € 149,00 -70%
Free shipping starting from € 0
Puma RS-Trck Horizon Orange Brick/Clementine 1 Puma RS-Trck Horizon Orange Brick/Clementine 2

Puma RS-Trck Horizon Orange Brick/Clementine Men's low sneakers

€ 41,70 € 139,00 -70%
Free shipping starting from € 0
Puma WMNS Dua Lipa Mayze SD Puma Black/Blue Glow 1 Puma WMNS Dua Lipa Mayze SD Puma Black/Blue Glow 2

Puma WMNS Dua Lipa Mayze SD Puma Black/Blue Glow Women's low sneakers

€ 35,70 € 119,00 -70%
Free shipping starting from € 0
In 1957 the German label patented the"formstrip", the first rudimentary version of the Puma logo: this logo was applied on every shoe manufactured following the vulcanization process' criteria, which directly connects the outsole with the bottom of uppers, creating a versatile yet far more durable structure. The "jumping cat" logo came to light in 1967, but 1968 was a pivotal year both for sportswear and mainly for social costumes: after winning gold and bronze in the 200m race in Mexico City, Tommie Smith and John Carlos raised their fists wearing black gloves to show support to Black Panthers and fight against racism and apartheid - they were dressed in Puma, though. The real revolution is dated back to the arrival of Walt Frazier in 1973, dubbed "Clyde" because he was used to wear his hat just like Warren Beatty in "Gangster Story": Rudi and his team reissued Puma Suede for him, improving a pair launched few year before by widening the plant and printing its profile on the heel. His controversial, rad style both on and off court led Clyde to influence trends and fashion like no other athlete before: pushed by the charm of the New York Knicks star, the emerging b-boy movement thought Suede were the perfect shoe to represent its outlandish and unrestrained motivation, yet cozy enough to endure entire nights of dances. Late '80s were full of sport legends like Johan Cruyff, Maradona and Boris Becker, given that Puma could already count on Pelé: football and tennis reached their zeitgeist featuring Puma sneakers. Entering the last decade of 20th century, Puma started introducing one innovation after another: the Trinomic technology sole was there first, exploiting hexagonal cells that enlarges and tightens assuring cushioning and stability. This specific sole was also featured on Disc Blaze, a game-changing way to intend sneakers: the Puma Disc system substitutes for laces, allowing you to adjust the fit just by rotating a small caster placed on the tongue - otherwise you could go for Blaze of Glory, premium high lifestyle sneakers full of exquisite details. Approaching the new millennium, Puma remained true to its spot background and finalized important sponsorship deals with athletes like Usain Bolt, Balotelli and Aguero, but it also focused on its rich streetwear roots, showcasing brand-new takes on vintage models. Rihanna, Selena Gomez and The Weeknd are just the face of a challenging yet concrete project that start from heritage to deal with future: after stressing the importance of historic silhouettes like Puma Basket by shocking the platform sneakers' market with peerless kicks, Puma dabbled in testing materials, shapes and design of tomorrow. Tsugi was just the last add to a sport line boasting versatile running sneakers to dodge everyday issues: the breathable, elastic EvoKnit upper is combined with a soft gum-sole featuring the Ignite technology to stay comfy all day long. Puma: forever faster.




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