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Primitive

After leaving Plan B, the pro-skater Paul Rodriguez decided to stay away from others' laws and set about working on his personal project. He finally ended up founding his own brand: encouraged by his friends Andy Netkin and Jubal Jones, P-Rod established a skate-centered brand dubbed Primitive. Paul is one of the few skaters known also outside the ramps and he leveraged his widespread popularity to start his unmatched effort. After taking the name after a pivotal skate shop in Los Angeles which he co-owned for a while, he devoted himself to shape a line of consistent skateboard clothing and launched the career of many young skaters. Read more…
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Our picks

Primitive
Rick And Morty Nuevo RnM Skate T-shirt
Pink
Men's Short Sleeve T-shirts
€ 33,00
Free shipping starting from € 50

Primitive
Rick And Morty Morty Vortex Hoodie
Navy
Men's Hooded Sweatshirts
€ 79,00
Free shipping

Primitive
Rick And Morty Pickle Rick LS T-shirt
White
Men's Long Sleeve T-shirts
€ 43,00
Free shipping starting from € 50

Primitive
Rick And Morty Rick Vortex Hoodie
Black
Men's Hooded Sweatshirts
€ 79,00
Free shipping

Primitive
Rick And Morty Pickle Rick T-shirt
Ash Heather
Men's Short Sleeve T-shirts
€ 35,00
Free shipping starting from € 50


Primitive
Rick And Morty Rick Destructed T-shirt
White
Men's Short Sleeve T-shirts
€ 33,00
Free shipping starting from € 50

Primitive
Rick And Morty Pickle Rick LS T-shirt
Black
Men's Long Sleeve T-shirts
€ 43,00
Free shipping starting from € 50

Primitive
Rick And Morty Nuevo RnM Skate T-shirt
White
Men's Short Sleeve T-shirts
€ 33,00
Free shipping starting from € 50

Primitive
Rick And Morty Nuevo RnM Skate T-shirt
Navy
Men's Short Sleeve T-shirts
€ 33,00
Free shipping starting from € 50

Primitive
Rick And Morty Pickle Rick T-shirt
Black
Men's Short Sleeve T-shirts
€ 35,00
Free shipping starting from € 50


Primitive
Rick And Morty Classic P RnM Skate T-shirt
Black
Men's Short Sleeve T-shirts
€ 33,00
Free shipping starting from € 50


Primitive
Rick And Morty Hypno Eyes T-shirt
Black
Men's Short Sleeve T-shirts
€ 33,00
Free shipping starting from € 50


Primitive
Rick And Morty Classic P RnM Skate T-shirt
Powder Blue
Men's Short Sleeve T-shirts
€ 33,00
Free shipping starting from € 50


Primitive
Rick And Morty Gwen T-shirt
Black
Men's Short Sleeve T-shirts
€ 33,00
Free shipping starting from € 50


Primitive
Rick And Morty Gwen T-shirt
White
Men's Short Sleeve T-shirts
€ 33,00
Free shipping starting from € 50


Primitive
Rick And Morty Rick Destructed T-shirt
Black
Men's Short Sleeve T-shirts
€ 33,00
Free shipping starting from € 50

Primitive
Classic P Skate Sock
Black
Men's Socks
-30%€ 9,10
€ 13,00
Free shipping starting from € 50


Primitive
Rick And Morty Hypno Eyes T-shirt
White
Men's Short Sleeve T-shirts
€ 33,00
Free shipping starting from € 50


Primitive
Reversible Cadet Jacket
Sunset
Men's Light Jackets
-30%€ 69,30
€ 99,00
Free shipping

Primitive
Nuevo Crystal Wash LS T-shirt
Black Tie Dye
Men's Long Sleeve T-shirts
-30%€ 32,20
€ 46,00
Free shipping starting from € 50

Primitive
Nuevo Script Core T-shirt
Balck/White
Men's Short Sleeve T-shirts
-30%€ 21,70
€ 31,00
Free shipping starting from € 50

Primitive
Nuevo Script Core T-shirt
Navy/White
Men's Short Sleeve T-shirts
-30%€ 21,70
€ 31,00
Free shipping starting from € 50

Primitive
Campus T-shirt
Black
Men's Short Sleeve T-shirts
-30%€ 23,80
€ 34,00
Free shipping starting from € 50

Primitive
Nuevo Script Hoodie
Black
Men's Hooded Sweatshirts
-30%€ 53,90
€ 77,00
Free shipping

Primitive
Nuevo Script Core T-shirt
Pink
Men's Short Sleeve T-shirts
-30%€ 21,70
€ 31,00
Free shipping starting from € 50

Primitive
Campus T-shirt
White
Men's Short Sleeve T-shirts
-30%€ 23,80
€ 34,00
Free shipping starting from € 50

Primitive
Blue Rose T-Shirt
Pink
Men's Short Sleeve T-shirts
-30%€ 23,80
€ 34,00
Free shipping starting from € 50

Primitive
League Paneled Hoodie
Burgundy
Men's Hooded Sweatshirts
-30%€ 66,50
€ 95,00
Free shipping

Primitive
Campus T-shirt
Burgundy
Men's Short Sleeve T-shirts
-30%€ 23,80
€ 34,00
Free shipping starting from € 50

Primitive
Blue Rose T-Shirt
Black
Men's Short Sleeve T-shirts
-30%€ 23,80
€ 34,00
Free shipping starting from € 50


Primitive
Dirty P Casual T-shirt
White
Men's Short Sleeve T-shirts
-30%€ 23,80
€ 34,00
Free shipping starting from € 50

Primitive
Pacer Hoodie
Sunset Heather
Men's Hooded Sweatshirts
-30%€ 60,90
€ 87,00
Free shipping
Apart from being a key spot for young skate enthusiasts, the Cali-based brand now stands in the elite of West Coast trends. Following years and years spent going over thrift shops and vintage stores, Paul and his team put together their backgrounds to develop a brand-new concept. Nowadays street culture looks like a small microcosm populated by little fame-seeking realities where only the fittest survive. Considering Primitive, its collections are influenced by several factors, moving from Cali vibes to '90s clouts: every Primitive T-shirt, hoodie and jacket genuinely celebrates creativity. Look at Primitive x Rick & Morty: the celebrated tv show gets featured on a bunch of tees and longsleeved T-shirts alongside a themed watch. Colorful overlays and psychedelic graphics cover the whole range of streetwear essentials of this funny crossover. You knee-deep with oversize fit and flashy prints? Then look no further than Primitive!
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