Making your own way in a world dominated by the West Coast culture is tough, especially if you were born in the middle of Sweden and we're talking about skating. But Pontus Alv, founder and artistic director of Polar Skate, has earned the respect of the whole scene due to his personal and game-changing approach, combining a long-time experience as pro-skater with the genius of Polar co-founder, Stefan Narancic.Polar Skate made itself a name in 2011, standing out as a violent reaction to the narrow-minded USA attitude, that is used to underestimating every foreign contamination: Polar's graphics are the brand's special dish, a mix of modern art, abrasive spirit and Scandinavian heritage that has introduced Polar to the élite of skate brands. The catalog of this young Malmo-based label contains both basic Polar sweatshirts, displaying the classic stylized Polar logo, both tees and coach jackets,highlighting some of the most recognizable prints all over Europe. Polar Skate Co. is the perfect choice for every guy that wants to freely speak his mind, expressing his own art following in the footsteps of a label that has made itself without any help, breaking every rule: a real multifaceted project ranging from theaters to magazines, from skating tours to music stages - an all-around and significant slant on 50 years of skate culture, seen from a different point of view. A wide range of performing decks and boars is just the icing on the cake of a successful skate clothing line that pairs Polar T-shirts provided with sharp prints to more basic tees for our everyday outfit: soft shades, loose fits and a certain passion for sarcastic graphics distinguish Polar sweatshirts from all other emerging brands. Keep an eye on our page and grab all our Polar new stuff!