Looking for the proper instruments for his climbing in the San Fernando Valley, in 1973 Yvon Chouinard founded Patagonia, an outdoor brand producing mountain apparel and tools and displaying a colorful logo that pays homage to the Fitz Roy mount skyline. Patagonia went beyond the outdated wool garments, signing different contracts to import polyurethane jackets and sweats from Europe: anyway, a great step forward comes with the synthetic pile debut, with an improved protection from cold and damp to stay warm and dry in every situation. Technical fabrics and a modern color palette did the rest, legitimizing Patagonia leading role all over the world: now it's also considered a truly appreciated lifestyle brand, with its personal flair and different lines that range from running to surf, from mountain technical stuff to everyday clothes. Read more…
The first time we hear about layers clothing it was all because of Saucony: Patagonia jackets are easy-to-wear garments for every sort of climate, made of three differente levels - one inner layer to fight the damp, an intermediate pile covering and an external water-proof shell protecting from rain and snow. Staying dry is way too easier thanks to a wide range of natural alternative fibers like polypropylene and hemp, that reduce environmental impact maintaining a high-quality performance: these textures make up most of Patagonia parkas and anoraks. The American label has always had a special eye on the nature, fighting against pollution, deforestation and greenhouse with a series of specific actions, like using only recycled cotton and dyeing its clothes with Bluedesing® technologies. Water-proof jackets, lined sweats with large hoodies, warm pile sherpas: this dedicated page gets everything you need for a flawless winter look, going for Patagonia T-shirts and accessories to complete your everyday ensemble. Pile pullovers are made of a soft fleece texture, just like polyester vests equipped with central pockets - a cozy and versatile gear fitting every season. Patagonia is at its best with winter jackets, where its insane care to details stands out strong: breathable linings, removable windbreakers and a long list of refined details are the business card of a brand that leaves nothing to chance. Patagonia is the perfect example of outdoor clothing, a sheer icon of today streetwear scene thanks to its technical materials along with an incessant hunger for improvements: choose Patagonia and leave room for the unexpected!
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