Official Crown of Laurel, or Official for short, is a premium headwear label founded in 2007 in Sacramento, California. The brand DNA comes from the great knowledge in street culture gained by its founder, Jason Maggio, who worked for years at the head of one of the most influential magazines in the industry, always in touch with leading personalities from the skate and street fashion worlds. This experience gave Maggio the right inspiration to build from scratch a brand exclusively focused on caps, snapbacks above all, strictly made in California with extreme attention to materials and details. Thanks to the product quality and the wide variety of styles and colors, in less than a year Official becomes one of the most popular headwear brands ever, often worn by celebrities, athletes, and artists such as Lil 'Wayne, Brian Anderson and A -Trak. Read more…
Soon after came also the first collaborations with global brands like DC and Eastpak, which gave even more visibility to the increasingly rich Official caps and hats collection. Then, the close relationship with the local skateboarding scene pushes Official to create its own skate team, which currently also includes true legends such as John Cardiel, Stefan Janoski and Jamie Thomas. Today Official is a brand well known and respected throughout the world, loved for the quality of its products and the originality of its designs.