Obey

Obey is a worldwide acclaimed street brand that produces tees and street clothing, founded in America and mostly focused on the graphics and the street art of its founder Shepard Fairey. Born in the early ‘00s from a sticker with the face of the wrestler Andre the Giant, Obey Propaganda carries on a process of redefinition of modern society’s paradigms through projects, actions, drops and collaborations with other streetwear brands. Read more…
Obey Fubar Seersucker Pant Hydrangea 1 Obey Fubar Seersucker Pant Hydrangea 2

Obey Fubar Seersucker Pant Hydrangea Men's chino pants

€ 109,00
Free shipping starting from € 0
Obey Fubar Seersucker Pant Black 1 Obey Fubar Seersucker Pant Black 2

Obey Fubar Seersucker Pant Black Men's chino pants

€ 109,00
Free shipping starting from € 0
Obey Obey Icon Face Varsity Jacket Black 1 Obey Obey Icon Face Varsity Jacket Black 2

Obey Obey Icon Face Varsity Jacket Black Men's intermediate jackets

€ 117,00 € 195,00 -40%
Free shipping starting from € 0
Obey Icon Extra Heavy II Fleece Hoodie Black 1 Obey Icon Extra Heavy II Fleece Hoodie Black 2

Obey Icon Extra Heavy II Fleece Hoodie Black Men's hoodies

€ 83,30 € 119,00 -30%
Free shipping starting from € 0
Obey Icon Extra Heavy II Fleece Hoodie Silver Grey 1 Obey Icon Extra Heavy II Fleece Hoodie Silver Grey 2

Obey Icon Extra Heavy II Fleece Hoodie Silver Grey Men's hoodies

€ 83,30 € 119,00 -30%
Free shipping starting from € 0
Obey Icon Extra Heavy II Fleece Crewneck Silver Grey 1 Obey Icon Extra Heavy II Fleece Crewneck Silver Grey 2

Obey Icon Extra Heavy II Fleece Crewneck Silver Grey Men's crewneck sweatshirts

€ 80,50 € 115,00 -30%
Free shipping starting from € 0
Obey Hardwork Printed Denim Pant Unbleached 1 Obey Hardwork Printed Denim Pant Unbleached 2

Obey Hardwork Printed Denim Pant Unbleached Men's 5 pockets pants

€ 119,00
Free shipping starting from € 0
Obey Icon Extra Heavy II Fleece Crewneck Black 1 Obey Icon Extra Heavy II Fleece Crewneck Black 2

Obey Icon Extra Heavy II Fleece Crewneck Black Men's crewneck sweatshirts

€ 80,50 € 115,00 -30%
Free shipping starting from € 0
Obey Hardwork Carpenter Pant Floral Multi 1 Obey Hardwork Carpenter Pant Floral Multi 2

Obey Hardwork Carpenter Pant Floral Multi Men's work pants

€ 109,00
Free shipping starting from € 0
Obey Obey Studios Classic T-shirt Black 1 Obey Obey Studios Classic T-shirt Black 2

Obey Obey Studios Classic T-shirt Black Men's short sleeve t-shirts

€ 45,00
Free shipping starting from € 0
Obey Obey Studios Trucker Cap Black 1 Obey Obey Studios Trucker Cap Black 2

Obey Obey Studios Trucker Cap Black Unisex visor caps

€ 13,50 € 45,00 -70%
Free shipping starting from € 0
Obey Boucle Fleece Stocking Cap Black Multi 1 Obey Boucle Fleece Stocking Cap Black Multi 2

Obey Boucle Fleece Stocking Cap Black Multi Unisex beanies

€ 11,70 € 39,00 -70%
Free shipping starting from € 0
Obey Virgil Beanie Black 1 Obey Virgil Beanie Black 2

Obey Virgil Beanie Black Unisex beanies

€ 8,70 € 29,00 -70%
Free shipping starting from € 0
Obey Obey Insulated Bucket Hat Black 1 Obey Obey Insulated Bucket Hat Black 2

Obey Obey Insulated Bucket Hat Black Unisex bucket hats

€ 14,70 € 49,00 -70%
Free shipping starting from € 0
Obey Magnolia LS Shirt Clay 1 Obey Magnolia LS Shirt Clay 2

Obey Magnolia LS Shirt Clay Men's shirts

€ 40,50 € 135,00 -70%
Free shipping starting from € 0
Obey Obey Rush 6 Panel Classic Snapback Black 1 Obey Obey Rush 6 Panel Classic Snapback Black 2

Obey Obey Rush 6 Panel Classic Snapback Black Unisex visor caps

€ 13,50 € 45,00 -70%
Free shipping starting from € 0
Obey Thompson Shirt Jacket Unbleached 1 Obey Thompson Shirt Jacket Unbleached 2

Obey Thompson Shirt Jacket Unbleached Men's intermediate jackets

€ 44,70 € 149,00 -70%
Free shipping starting from € 0
Obey Gaze II Zip Hoodie Silver Grey 1 Obey Gaze II Zip Hoodie Silver Grey 2

Obey Gaze II Zip Hoodie Silver Grey Men's hoodies

€ 41,70 € 139,00 -70%
Free shipping starting from € 0
Obey Wes Woven LS Shirt Black Multi 1 Obey Wes Woven LS Shirt Black Multi 2

Obey Wes Woven LS Shirt Black Multi Men's shirts

€ 37,50 € 125,00 -70%
Free shipping starting from € 0
Obey Bold Organic Beanie Black 1 Obey Bold Organic Beanie Black 2

Obey Bold Organic Beanie Black Unisex beanies

€ 11,10 € 37,00 -70%
Free shipping starting from € 0
Obey Big Timer Cargo Pant Oversize Camo 1 Obey Big Timer Cargo Pant Oversize Camo 2

Obey Big Timer Cargo Pant Oversize Camo Men's cargo pants

€ 44,70 € 149,00 -70%
Free shipping starting from € 0
Obey Charlie Jacket Silver Grey 1 Obey Charlie Jacket Silver Grey 2

Obey Charlie Jacket Silver Grey Men's winter jackets

€ 62,70 € 209,00 -70%
Free shipping starting from € 0
Obey Detector Wovem SS Shirt White Multi 1 Obey Detector Wovem SS Shirt White Multi 2

Obey Detector Wovem SS Shirt White Multi Men's shirts

€ 26,70 € 89,00 -70%
Free shipping starting from € 0
Obey Bold Bottle White 1 Obey Bold Bottle White 2

Obey Bold Bottle White Water bottles

€ 24,50 € 35,00 -30%
Free shipping starting from € 0
Obey Theo Sweater Pastel Blue 1 Obey Theo Sweater Pastel Blue 2

Obey Theo Sweater Pastel Blue Men's crewneck sweaters

€ 35,70 € 119,00 -70%
Free shipping starting from € 0
Obey Icon Heavyweight T-shirt Mulberry Purple 1 Obey Icon Heavyweight T-shirt Mulberry Purple 2

Obey Icon Heavyweight T-shirt Mulberry Purple Men's short sleeve t-shirts

€ 27,50 € 55,00 -50%
Free shipping starting from € 0
Obey Detector Wovem SS Shirt Sky Blue Multi 1 Obey Detector Wovem SS Shirt Sky Blue Multi 2

Obey Detector Wovem SS Shirt Sky Blue Multi Men's shirts

€ 26,70 € 89,00 -70%
Free shipping starting from € 0
Obey Charlie Jacket Black 1 Obey Charlie Jacket Black 2

Obey Charlie Jacket Black Men's winter jackets

€ 62,70 € 209,00 -70%
Free shipping starting from € 0
Obey Heiro Woven SS Shirt Black Multi 1 Obey Heiro Woven SS Shirt Black Multi 2

Obey Heiro Woven SS Shirt Black Multi Men's shirts

€ 26,70 € 89,00 -70%
Free shipping starting from € 0
Obey Upshot Woven SS Shirt Green Fig Multi 1 Obey Upshot Woven SS Shirt Green Fig Multi 2

Obey Upshot Woven SS Shirt Green Fig Multi Men's shirts

€ 26,70 € 89,00 -70%
Free shipping starting from € 0
Obey’s ultimate goal is to mock the way media, big companies and governments communicate. Obey shows a clear rebellious soul in every collection, yet the brand led by the genius of Shepard Fairey is also one of the first streetwear brands to become international and “pop”. All this without losing sight of its main purpose: satirize traditional media, politics, papers and all the habits rooted in modern society. This defiant attitude is expressed through streetwear collections mainly composed by printed T-shirts and sweats with Obey logo, often coming together with a more evolved selection of street clothing. Standout items include pullovers, overshirts and outerwear, socks and other accessories.


What type of brand is Obey?

Mainly considered a streetwear brand, Obey can also be included to the macro world dubbed casual wear, which features brands with a worldwide relevance, regardless of their background. The collective blends hip hop, art, design and pop culture references with the aesthetic boldness of Shepard Fairey’s art, often starring in art exhibitions all over the world. Obey’s anti-establishment approach is particularly appreciated by skaters, also because clothing drops are formed for the most part by short-sleeved T-shirt, Obey sweatshirts and chino pants.

What links Obey with Shepard Fairey?

As stated above, Shepard Fairey is the mind behind Obey and the creative energy pushing the brand forward. In 1989, when he was just a young art student with ambitions and a pinch of madness, Fairey started a reflection on how stickers were perceived in modern society, which turned out being the spark needed to launch his own brand. Even though the brand is now worldwide acclaimed and distributed, he still maintains a relevant role in the organization, as he oversees the whole production process by bringing that heritage streetwear vibes to every new drop and project.

Where to buy original Obey T-shirts?

SPECTRUM offers a weekly updated selection of Obey T-shirts, hooded sweatshirts, streetwear pants, pullovers and outerwear that include Obey’s time-tested staples and the brand’s latest arrivals. Among the most interesting projects supported by Obey, the eco-friendly clothing series with FairTrade® label stands out for sure; it’s basically a selected apparel line whose products are crafted using recycled textures and natural dying. Plus, the FairTrade® certification guarantees that all the incomes are redistributed fairly between producers, farmers, retailers and so on.




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