OBEY

Besides being the ultimate lifestyle brand for all the skaters on the ramps, Obey has been able to create and boost tendencies exploiting the strongest visual identity of the streetwear scene. Nowadays, the Obey Box Logo is appreciated and worn by tons of hip-hop artists and celebs that sported hoodies and snapbacks with the classic frontal logo, drawing attention on a label that needs no presentations at all: Obey has paved the way for a series of young independent brands, that look up to Shepard Fairey vision to take the first steps towards the streetwear. Scratching aesthetics and sarcastic prints are the keys of every Obey collection, ranging from chino pants, floral shirts and camo jackets to long-sleeved tees and other basic essentials: the ideal starter-pack for a street culture enthusiast seeking the right balance between street attitude and elegance. Obey was the first to boast collaborations with stores, labels and gifted artists: its "Do It Yourself!" motto means you need to be emotional about your work 24/7, sharing ideas and experiences and discovering new worlds - a lifestyle that sees your board at the center and all the Obey sweatshirts you want around. There's a lot more than artistic provocation and communicative revolution: Obey summarizes 40 years of music and skating apparel, going deep through social changes and pop culture staples: get inspired by Graffitishop, join the Obey family and you'll never to get enough!