Nike SB is Nike' skateboarding division. After the very first skate-inspired shoes in late 90's, in 2002 Nike chose to shake up the skate sneaker industry focusing all its efforts on three solid assets: constant innovation, an heavyweights-only team consiting of both legends and young talents, and a powerful marketing strategy based on hype-collaborations and limited editions. Well known is the infamous Dunk saga which gained the attention of the whole sneaker movement in the mid 00's, also generating the first riots and camp-out phenomenons. Today Nike SB collection includes classic styles in new, updated, versions and premium performance shoes featuring the ultimate Nike's technologies from the running world, such as Lunarlon, Nike Free, Zoom Air and Flywire. The footwear collection also includes more lifestyle models like the Janoski, a contemporary icon that you can find every season in new colors and materials combinations or all-over textured uppers ready to be worn with the right street-flavoured outfit. Nike SB clothing collection consists of t-shirts, sweatshirts, pants, jackets and accessories with a clean and classic style but also featuring great designs and materials. Nike SB, engineered for skate every damn day but still stylish and comfortable for the everyday use.