Nike Air Max Plus
Very few sneakers manage to go way beyond clothing to become a cult phenomenon - that's what Air Max Plus did. Designed by Sean McDowell in 1998, the Plus defined the late '90s and ended up speaking for a bunch of different subcultures. They're most known for introducing the Tuned Air technology, which implemented two opposing hemispheres to improve cushioning and transform impacts into extra energy for running. To stress this innovative feature, Nike painted the hemispheres with vivid colors, opposed to the Air Unit. Read more…
.Both the OG colorways, namely "Hyper Blue" and "Tiger Orange", are inspired to two different stages of the sunset in Miami. The pattern itself winks to the amusing Florida beaches, boasting a smooth design that recall palms blowing in the wind, basically worked out using a graceful series of black curves. The shoes also gets its own logo, a small hexagon placed on the tongue and on the heel with a "Tn Air" logo topped by a mini Swoosh. Moreover, these particular Nike sneakers have been rocked by many meaningful youth movements, ranging from the "Garage Culture" to Parisian banlieue. In Italy they're best known as Air Max "Squalo", the Italian for shark, due to gills-shaped plastic side details. Here they started wearing the Nike Tn untied, showing off the tongue like it was some bold style-driven contest. Cut short, the Max Plus made it to the wishlist of ravers, collectors and hip hop fans thanks to their unrivalled versatility, sealing the deal for another Air Max benchmark.