Nike Air Max 98
The tech evolution of '90s sneakers ran so quick that each model was immediately followed by a fresher pair, equipped with new technologies and a sleek design. Given that liquid scenario, Nike has always been in the front row featuring a line of designers eager to prove themselves by dabbling in new Air Max models. Read more…
Pushed by the idea of rethinking the Air Max 97 silhouette, the man behind Air Max 95 chunky aesthetics raised to the occasion and became the chief designer of the Air Max 98 project: Sergio Lozano recreated the shoes around the double-pressure Air Unit, adding a series of side panels and enlarging the toebox. Wider laces and a flashy colorways shifted attention from '97 to this new style, which particularly shined in the OG Air Max 98 "Gundam", nicknamed after the color palette of the popular Japanese anime series. Amongst the most notable iterations ever, the Supreme collaboration definitely deserves a mention. Even if Air Max 98 used Air Max 97 structure to build up a more elaborated ensemble, those Nike sneakers stand out when compared to other Air Max due to their peerless, bold outline that keep Air Max 98 among the Swoosh greatest classics ever.