Nike Air 180
After the Air Max 90's ginormous Air Unit, there was only one thing for the Swoosh to do to keep innovating: turn up the degrees. Designed by Tinker Hatfield and Bruce Kilgore, the Air 180 - that's their original moniker - introduced the first Airbag in direct contact with the ground, visible both from below and sideways. By adding a 50% of extra Air, the two most important designers in Nike's history set out to increase the size of Air Unit and make it visible at 180 degrees. The goal behind Kilgore and Hatfield's idea was to provide more cushioning and responsiveness upon impact, adding a larger Airbag to maximize the technology's potential. Read more…
Dubbed "Ultramarine", the OG colorway is mostly white with pops of colour on defining elements like the tongue, the Swoosh or the Air Window, which grabs eyes' attention thanks to a vibrant "Solar Red" detail. There's another reason why this shoe, renamed Air Max 180 after the second reissue, became legend. For the first time, an Air Max ads campaign involved a handful of creatives and artists from all over the world, including genius like David Cronenberg, Ralph Steadman and George Lucas. Another notable element that helped pushing Air Max to the stardom was the Olympic campaign of the Dream Team. Besides being rocked by Michael Jordan himself, the sneaker featured other 5-star Nike athletes like the leading scorer of the squad, Charles Barkley. The Air Max 180 went beyond style, proving there are no limits for Nike's AIr Unit. Check out their story online!