Nike Air Max 1
Every sneaker, even a flawless one like the Air Max 1, comes as a result of years of experiments and long shots. The path to the final outcome often looks concealed, yet it’s equally important. That’s why Nike unearths the creative process laying behind the Air Max 1 in a brand new style. The Air Max 1 “Sketch to Shelf” draw inspiration from the first drawings of Tinker Hatfield and illustrate every step that led to Air Max 1 “University Red”. Red doodles on the Swoosh, the heel tab and the mudguards make the shoe looks like a sheet of paper, while the tongue logo follows the one designed by Tinker while working on the Air Max queen. Read more…
Every section, including the Air Unit, features brief annotations which explain why is called that way. Plus, Tinker’s signature and prototypes’ date adorns the heel tab. Icing on the cake, the internal label with the words “Property of Nike. Not for resale” nods to what’s written inside every Nike sample. Also dubbed Air Max 1 “Sketch”, this sneaker shows the most hidden side of an iconic silhouette.