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It's already Black Friday - See reductions
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  • Nike Air Max 1

    Nike Air Max 1

  • Nike Air Max 1

    Nike Air Max 1

Nike Air Max 1

Every revolution has to start somewhere: Nike's golden age started back in 1987, when the genius Tinker Hatfield took charge of sportswear planning a forward-looking sneaker that changed everything. After launching Tailwind and signing the future NBA star Michael Jordan, the Portland-based brand needed just the icing on the cake, the ultimate turning-point to become the undisputed leader of an healthy, growing market. Air Max 1 arrived could not be more timely: their debut took Nike to unexplored territories, setting new standards about materials, technology and design. Air Max 1 were born just few years after Waffle Racer and Cortezbut they embody a much different spirit, a craving for experimenting and discovering the unknown by mixing the Air technology with aesthetic elements that come from other fields, just in order to create something never seen before. Read more…
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Hatfield, for instance, borrowed the idea of visible Air while visiting the Georges Pompidou centre in Paris, challenging the conventional wisdom that bladders are too weak to endure the running strain: although the Nike Air was developed and tested by an ex-NASA engineer, Tinker deserves credit for helping the Swoosh reach the top with that new amazing innovation, still a signature feature of each Nike sneaker on the market. Came out for the first time in March 1987, at the beginning Air Max 1 OG colorways 'university red' and 'royal blue' were part of an Air Pack including also Air trainer 1 and Air Sock. Those Air Max were the fist shoe displaying visible Air to become a real mass phenomenon: from then on, Air Max have been the Nike benchmark, the first step of a long path through coveted collaborations, reissued kicks and game-changing models - discover history now.
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