Talking about shoes, we simply cannot overlook how Air Max shocked the footwear market: the Air Max saga is dated to the late '80s, when visible Air made its debut becoming the benchmark of an entire era an influencing tons of consistent sub-cultures like hip hop and basketball. Everything started with Tinker Hatfield and its ambition of rewriting shoes' standards, making the Air the protagonist of Nike sneakers: after few initial doubts about endurance and shape,the introduction of Air Max 1 in 1987 changed the meaning itself of sneaker, stressing the importance of technology like never seen before. If Air Max 1 were the fuse, then Air Max 90 were the ultimate trigger of an emerging phenomenon: once again designed by the outlandish Tinker, those new Air Max silhouette grabbed everyone's attention due to a bigger Air Cushioning featuring iconic colorways like the "infrared". Though those first two models achieved a resounding success, the Swoosh kept on testing new combinations, conceiving an hybrid Air Max that puts together elements both from Air Max 1 and Air Max 90. Air Max 93, instead, were the first pair to extend the bladder even on the heel, improving cushioning and traction - Tinker's favorite shoe, then. Another step to greatness coincides with the debut of Air Max 95, consisting of a double Air bladder placed in the midsole, the so called Forefoot Visible Air. Nothing compares to Air Max 97, featuring for the first time reflective 3M details on a loud design: they're also known as Air Max 97 "Silver" because their designer Sergio Lozano took inspiration from a Japanese high-speed train. Born as sleek running sneakers, they quickly turned into coveted streetwear styles, especially in Italy. Moving on, Air Max Deluxe introduction marked the introduction of the first seamless upper - a game-changing way of thinking of sneakers. Another Nike's big effort were Air Max 98: the 'Gundam' OG colorway fits in that running-flavored lifestyle sneakers' flow that ruled the early '00s, influencing the street culture with its uncompromising figure. Whether you're seeking Nike sneakers for your free time or just a versatile model to jump from office stuff to crowded parties, Air Max suit every demanding need: ranging from white Air Max to more colored iterations, just peruse our dedicated section and you'll surely find your next shoes. Our page boasts an insane selection of women's Nike sneakers, featuring innovative technologies like Flyknit and gum sole to ease your day with butter-soft materials and catchy elements. Choose the most suitable Nike for you: it doesn't matter if you prefer Air Max Essential, a clean pair of black Air Max or the peerless class of Air Max 1 OG, because Air Max are for everyone - join the family!