New Balance Made in USA

New Balance was born in Boston, Massachusetts, in 1907, and its roots are deeply grounded in American manufacturing tradition, elevating the craftsmanship and high-quality standards to completely local production: the New Balance Made in USA line. Some of the most significant designs are enlisted in the brand’s America-based collection, starting from the 990 series and its consequent iterations. Read more…
New Balance 990v6 Made in USA Grey 1 New Balance 990v6 Made in USA Grey 2

New Balance 990v6 Made in USA Grey Men's low sneakers

€ 174,30 € 249,00 -30%
Free shipping starting from € 0
New Balance WMNS 993 Core Made In USA Grey 1 New Balance WMNS 993 Core Made In USA Grey 2

New Balance WMNS 993 Core Made In USA Grey Women's low sneakers

€ 239,00
Free shipping starting from € 0
New Balance WMNS 990v6 Made in USA Grey 1 New Balance WMNS 990v6 Made in USA Grey 2

New Balance WMNS 990v6 Made in USA Grey Women's low sneakers

€ 174,30 € 249,00 -30%
Free shipping starting from € 0
New Balance 998 Core Made in USA Grey/Silver 1 New Balance 998 Core Made in USA Grey/Silver 2

New Balance 998 Core Made in USA Grey/Silver Men's low sneakers

€ 167,30 € 239,00 -30%
Free shipping starting from € 0
New Balance 990v4 Core Made in USA Grey/Silver 1 New Balance 990v4 Core Made in USA Grey/Silver 2

New Balance 990v4 Core Made in USA Grey/Silver Unisex low sneakers

€ 167,30 € 239,00 -30%
Free shipping starting from € 0

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The American New Balance’s facilities in New England, including Massachusetts and Maine, have been operating since the 1930s and are the heartbeat of the Made in USA series. Shoemaking skills and advanced technological processes are blended to produce the next-gen running sneakers, juxtaposing performance-driven footwear with classic and smart aesthetics, culminating in the epitomic New Balance 990. Since its release date back in 1982, some technical features have been introduced and become an integral part of the consequential releases, from the ABZORB cushioning system to the ENCAP supportive midsole, also inherited by the production headquarters in Flimby, Cumbria, where New Balance Made in England is manufactured. Beyond the premium materials and cutting-edge technologies, the New Balance Made in USA collection witnessed the dedication to domestic manufacturing, which reflects not only a commitment to quality but also a broader ethos of community and responsibility. The 990s series had been populated in the following years, enlisting some of the most memorable and iconic New Balance designs, the 995, the 998, and the 999, to mention a few. Teddy Santis, Aimé Leon Dore founder and curator of his own New Balance series, was appointed as creative director of the New Balance Made in USA department, dusting off some forgotten silhouettes from the archive, revamping some timeless classics, and scouting some referential sneakerheads, designers, and celebs like Salehe Membury and Action Bronson to elevate some of the brand’s continuative design to hyper-contemporary sneaker grails.




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