New Era

In 1920 Ehrhardt Koch opted to chase his own American dream founding New Era, a casual caps & hats company. As the label manufactured the first baseball caps ever for the Cleveland Indians, 1934 was the pivotal year to enter the sports market: many MLB teams commissioned the entire hats production to this New York society, that in 1933 obtained even the privilege to fabricate and distribute the merchandising of the entire league, including future collections dedicated to NFL, NBA and NHL teams. Read more…
New Era NFL Retro Crown 9Fifty Snapback Las Vegas Riders Black 1 New Era NFL Retro Crown 9Fifty Snapback Las Vegas Riders Black 2

New Era NFL Retro Crown 9Fifty Snapback Las Vegas Riders Black Unisex visor caps

€ 34,30 € 49,00 -30%
Free shipping starting from € 0
New Era NFL Retro Crown 9Fifty Snapback NY Giants Blue 1 New Era NFL Retro Crown 9Fifty Snapback NY Giants Blue 2

New Era NFL Retro Crown 9Fifty Snapback NY Giants Blue Unisex visor caps

€ 34,30 € 49,00 -30%
Free shipping starting from € 0
New Era NFL Retro Crown 9Fifty Snapback Green Bay Packers Green 1 New Era NFL Retro Crown 9Fifty Snapback Green Bay Packers Green 2

New Era NFL Retro Crown 9Fifty Snapback Green Bay Packers Green Unisex visor caps

€ 34,30 € 49,00 -30%
Free shipping starting from € 0
New Era World Series 9Fifty Snapback NY Yankees Black 1 New Era World Series 9Fifty Snapback NY Yankees Black 2

New Era World Series 9Fifty Snapback NY Yankees Black Unisex visor caps

€ 27,30 € 39,00 -30%
Free shipping starting from € 0
New Era World Series 9Fifty Snapback LA Dodgers Blue 1 New Era World Series 9Fifty Snapback LA Dodgers Blue 2

New Era World Series 9Fifty Snapback LA Dodgers Blue Unisex visor caps

€ 27,30 € 39,00 -30%
Free shipping starting from € 0
New Era NFL Retro Crown 9Fifty Snapback San Francisco 49Ers Red 1 New Era NFL Retro Crown 9Fifty Snapback San Francisco 49Ers Red 2

New Era NFL Retro Crown 9Fifty Snapback San Francisco 49Ers Red Unisex visor caps

€ 34,30 € 49,00 -30%
Free shipping starting from € 0
New Era Repreve 9Fifty NY Yankees Beige/White 1 New Era Repreve 9Fifty NY Yankees Beige/White 2

New Era Repreve 9Fifty NY Yankees Beige/White Unisex visor caps

€ 27,30 € 39,00 -30%
Free shipping starting from € 0
New Era Authentic On Field Game 59Fifty San Francisco Giants Black 1 New Era Authentic On Field Game 59Fifty San Francisco Giants Black 2

New Era Authentic On Field Game 59Fifty San Francisco Giants Black Unisex true fitted caps

€ 11,70 € 39,00 -70%
Free shipping starting from € 0
New Era Outline 9Fifty NY Yankees Navy Blue/Pink 1 New Era Outline 9Fifty NY Yankees Navy Blue/Pink 2

New Era Outline 9Fifty NY Yankees Navy Blue/Pink Unisex visor caps

€ 25,90 € 37,00 -30%
Free shipping starting from € 0
New Era MLB Repreve 9Forty Oakland Atheltics Green 1 New Era MLB Repreve 9Forty Oakland Atheltics Green 2

New Era MLB Repreve 9Forty Oakland Atheltics Green Unisex visor caps

€ 19,60 € 28,00 -30%
Free shipping starting from € 0
New Era Metallic Outline 9Forty NY Yankees Black/Gold 1 New Era Metallic Outline 9Forty NY Yankees Black/Gold 2

New Era Metallic Outline 9Forty NY Yankees Black/Gold Unisex visor caps

€ 20,30 € 29,00 -30%
Free shipping starting from € 0
New Era Team Side Patch 59Fifty NY Yankees Navy/White 1 New Era Team Side Patch 59Fifty NY Yankees Navy/White 2

New Era Team Side Patch 59Fifty NY Yankees Navy/White Unisex true fitted caps

€ 13,50 € 45,00 -70%
Free shipping starting from € 0
New Era Boucle 59Fifty NY Mets Brown/Navy Blue 1 New Era Boucle 59Fifty NY Mets Brown/Navy Blue 2

New Era Boucle 59Fifty NY Mets Brown/Navy Blue Unisex true fitted caps

€ 27,30 € 39,00 -30%
Free shipping starting from € 0
New Era Side Patch 9Forty NY Yankees Olive/White 1 New Era Side Patch 9Forty NY Yankees Olive/White 2

New Era Side Patch 9Forty NY Yankees Olive/White Unisex visor caps

€ 24,50 € 35,00 -30%
Free shipping starting from € 0
New Era The League 9Forty Strapback Pittsburgh Pirates Black 1 New Era The League 9Forty Strapback Pittsburgh Pirates Black 2

New Era The League 9Forty Strapback Pittsburgh Pirates Black Unisex visor caps

€ 8,70 € 29,00 -70%
Free shipping starting from € 0
New Era Patch 9Forty E-Frame Boston Red Sox Navy 1 New Era Patch 9Forty E-Frame Boston Red Sox Navy 2

New Era Patch 9Forty E-Frame Boston Red Sox Navy Unisex visor caps

€ 27,30 € 39,00 -30%
Free shipping starting from € 0
New Era Patch 9Forty E-Frame NY Yankees Black/White 1 New Era Patch 9Forty E-Frame NY Yankees Black/White 2

New Era Patch 9Forty E-Frame NY Yankees Black/White Unisex visor caps

€ 27,30 € 39,00 -30%
Free shipping starting from € 0
New Era Authentic On Field Home 59Fifty Detroit Tigers Cap Navy 1 New Era Authentic On Field Home 59Fifty Detroit Tigers Cap Navy 2

New Era Authentic On Field Home 59Fifty Detroit Tigers Cap Navy Unisex true fitted caps

€ 10,50 € 35,00 -70%
Free shipping starting from € 0
New Era Patch 9Forty LA Dodgers Black/White 1 New Era Patch 9Forty LA Dodgers Black/White 2

New Era Patch 9Forty LA Dodgers Black/White Unisex visor caps

€ 24,50 € 35,00 -30%
Free shipping starting from € 0
New Era Patch 9Forty NY Yankees Black/White 1 New Era Patch 9Forty NY Yankees Black/White 2

New Era Patch 9Forty NY Yankees Black/White Unisex visor caps

€ 24,50 € 35,00 -30%
Free shipping starting from € 0
New Era Boucle 9Twenty NY Yankees Navy 1 New Era Boucle 9Twenty NY Yankees Navy 2

New Era Boucle 9Twenty NY Yankees Navy Unisex visor caps

€ 22,40 € 32,00 -30%
Free shipping starting from € 0
New Era Boucle 59Fifty NY Yankees Navy Blue/Brown 1 New Era Boucle 59Fifty NY Yankees Navy Blue/Brown 2

New Era Boucle 59Fifty NY Yankees Navy Blue/Brown Unisex true fitted caps

€ 27,30 € 39,00 -30%
Free shipping starting from € 0
New Era Authentic On Field Game 59Fifty NY Yankees Navy 1 New Era Authentic On Field Game 59Fifty NY Yankees Navy 2

New Era Authentic On Field Game 59Fifty NY Yankees Navy Unisex true fitted caps

€ 11,70 € 39,00 -70%
Free shipping starting from € 0
New Era Metallic Outline 59Fifty NY Yankees Grey 1 New Era Metallic Outline 59Fifty NY Yankees Grey 2

New Era Metallic Outline 59Fifty NY Yankees Grey Unisex true fitted caps

€ 27,30 € 39,00 -30%
Free shipping starting from € 0
New Era Team Script 9Twenty LA Dodgers Navy 1 New Era Team Script 9Twenty LA Dodgers Navy 2

New Era Team Script 9Twenty LA Dodgers Navy Unisex visor caps

€ 8,70 € 29,00 -70%
Free shipping starting from € 0
New Era Team Script 9Twenty NY Yankees Navy 1 New Era Team Script 9Twenty NY Yankees Navy 2

New Era Team Script 9Twenty NY Yankees Navy Unisex visor caps

€ 8,70 € 29,00 -70%
Free shipping starting from € 0
New Era MLB Essential Cuff Knit Beanie NY Yankees Navy 1 New Era MLB Essential Cuff Knit Beanie NY Yankees Navy 2

New Era MLB Essential Cuff Knit Beanie NY Yankees Navy Unisex beanies

€ 8,70 € 29,00 -70%
Free shipping starting from € 0
New Era MLB Multi Patch Bucket LA Dodgers Blue/White 1 New Era MLB Multi Patch Bucket LA Dodgers Blue/White 2

New Era MLB Multi Patch Bucket LA Dodgers Blue/White Unisex bucket hats

€ 19,50 € 65,00 -70%
Free shipping starting from € 0
New Era Floral Explorer Bucket Navy 1 New Era Floral Explorer Bucket Navy 2

New Era Floral Explorer Bucket Navy Unisex bucket hats

€ 19,50 € 65,00 -70%
Free shipping starting from € 0
New Era Team Outline 59Fifty NY Yankees Navy/White 1 New Era Team Outline 59Fifty NY Yankees Navy/White 2

New Era Team Outline 59Fifty NY Yankees Navy/White Unisex true fitted caps

€ 11,70 € 39,00 -70%
Free shipping starting from € 0
New Era Patch Panel Explorer Bucket Hat Green 1 New Era Patch Panel Explorer Bucket Hat Green 2

New Era Patch Panel Explorer Bucket Hat Green Unisex bucket hats

€ 17,70 € 59,00 -70%
Free shipping starting from € 0
New Era League Essential 59Fifty Oakland Athletics Brown/White 1 New Era League Essential 59Fifty Oakland Athletics Brown/White 2

New Era League Essential 59Fifty Oakland Athletics Brown/White Unisex true fitted caps

€ 10,50 € 35,00 -70%
Free shipping starting from € 0
New Era MLB WS Pin 59Fifty NY Yankees Navy/Stone/Stone 1 New Era MLB WS Pin 59Fifty NY Yankees Navy/Stone/Stone 2

New Era MLB WS Pin 59Fifty NY Yankees Navy/Stone/Stone Unisex true fitted caps

€ 17,70 € 59,00 -70%
Free shipping starting from € 0
New Era Authentic On Field Game 59Fifty Pittsburgh Pirates Black 1 New Era Authentic On Field Game 59Fifty Pittsburgh Pirates Black 2

New Era Authentic On Field Game 59Fifty Pittsburgh Pirates Black Unisex true fitted caps

€ 11,70 € 39,00 -70%
Free shipping starting from € 0
New Era NBA Basic 59Fifty Cap Chicago Bulls Red/Black 1 New Era NBA Basic 59Fifty Cap Chicago Bulls Red/Black 2

New Era NBA Basic 59Fifty Cap Chicago Bulls Red/Black Unisex true fitted caps

€ 24,50 € 35,00 -30%
Free shipping starting from € 0
New Era Authentic On Field Game 59Fifty NY Mets Blue/Orange 1 New Era Authentic On Field Game 59Fifty NY Mets Blue/Orange 2

New Era Authentic On Field Game 59Fifty NY Mets Blue/Orange Unisex true fitted caps

€ 11,70 € 39,00 -70%
Free shipping starting from € 0
New Era Basic NY Yankees Black/Black 1 New Era Basic NY Yankees Black/Black 2

New Era Basic NY Yankees Black/Black Unisex visor caps

€ 11,70 € 39,00 -70%
Free shipping starting from € 0
New Era WMNS Borg Bucket Hat White 1 New Era WMNS Borg Bucket Hat White 2

New Era WMNS Borg Bucket Hat White Women's bucket hats

€ 10,50 € 35,00 -70%
Free shipping starting from € 0
New Era WMNS Borg Bucket Hat Black 1 New Era WMNS Borg Bucket Hat Black 2

New Era WMNS Borg Bucket Hat Black Women's bucket hats

€ 10,50 € 35,00 -70%
Free shipping starting from € 0
New Era Essential Tapered New Era Bucket Green 1 New Era Essential Tapered New Era Bucket Green 2

New Era Essential Tapered New Era Bucket Green Unisex bucket hats

€ 7,50 € 25,00 -70%
Free shipping starting from € 0
New Era Basic NY Yankees Black/White 1 New Era Basic NY Yankees Black/White 2

New Era Basic NY Yankees Black/White Unisex visor caps

€ 11,70 € 39,00 -70%
Free shipping starting from € 0
New Era Wool 59Fifty NY Giants Black 1 New Era Wool 59Fifty NY Giants Black 2

New Era Wool 59Fifty NY Giants Black Unisex true fitted caps

€ 17,40 € 58,00 -70%
Free shipping starting from € 0
New Era WMNS Borg Bucket Hat Pink 1 New Era WMNS Borg Bucket Hat Pink 2

New Era WMNS Borg Bucket Hat Pink Women's bucket hats

€ 10,50 € 35,00 -70%
Free shipping starting from € 0
New Era Nylon Wash Dye Bucket Purple 1 New Era Nylon Wash Dye Bucket Purple 2

New Era Nylon Wash Dye Bucket Purple Unisex bucket hats

€ 19,50 € 65,00 -70%
Free shipping starting from € 0
New Era Colour Overlay Bucket Black 1 New Era Colour Overlay Bucket Black 2

New Era Colour Overlay Bucket Black Unisex bucket hats

€ 10,50 € 35,00 -70%
Free shipping starting from € 0
New Era Championships 59Fifty Chicago Bulls White/Black 1 New Era Championships 59Fifty Chicago Bulls White/Black 2

New Era Championships 59Fifty Chicago Bulls White/Black Unisex true fitted caps

€ 13,50 € 45,00 -70%
Free shipping starting from € 0
New Era MLB WS Pin 59Fifty NY Yankees Stone/Cream 1 New Era MLB WS Pin 59Fifty NY Yankees Stone/Cream 2

New Era MLB WS Pin 59Fifty NY Yankees Stone/Cream Unisex true fitted caps

€ 17,70 € 59,00 -70%
Free shipping starting from € 0
The New Era sportswear leadership has been confirmed by a series of new game-changing innovations that have reshaped the idea of snapback itself: in 1954, for instance, the 59fifty cap debuted, becoming the very first peaked cap with a large-scale distribution, while the 39thirty is now generally known as the first cap equipped with an elastic strap on the back. But New Era rhymes with baseball and the association with New York Yankees iconic blue snapback and that white "NY" central logo is right around the corner: started from sewing warm-up uniforms, New Era now handle every step of teams merchandise and distribution, designing collections that make everyone go nuts. The apparel line features patches and embroidered logos of the most popular USA teams and goes through every sort of league, with specific collection for each championship: L.A. rules the game with tons of legendary Dodgers and Lakers caps, while the Giants myth makes New York the obvious football capital. NBA caps and jerseys are now a hip trend and an integral part of a sporty yet stylish look, while rap caps stand out as timeless classics with their New Era logo and fine detailing: New Era didn't just produced recognizable items, but broke the limits setting new style standards. The clothing line looks up to '90s color blocking panels suggesting vintage New Era tracksuits and sweats, while shorts and T-shirts are always on top boasting colored graphics and subtle details that make a difference. Trust SPECTRUM and hit the streets with the latest on!




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