The Swedish street scene has never been that live thanks to New Black: this young brand was born from the enthusiasm of two guys passionate about streetwear and graffiti within the rainy Goteborg weather, a small industrial town with a particular creative sensation. Graffiti and culture have been the two common passions that have led Andreas Undén and Elias Gillberg to create their label: creativity, humour and cheeky charm of graffiti is the foundation of New Black, featuring exciting heritage graphics along with basic shades. What started with a small line of five short sleeve T-shirts is now an all-around fashion brand, a sheer milestone in the entire Nordic outline: New Black is all about communication, dealing with nostalgic vibes and graphic T-shirts displaying famous pop culture icons. The brand's philosophy speaks about rap stars, Hollywood situations and local heroes, inspiring people who have something to say to be themselves and do what they love to do: an unmatched visionary approach to the future with an eye on the past. Read more…
New Black T-shirts take you into Goteborg underground, blending a childhood fascination for American tradition with a wild creativity with no awe-inspiring fears: colored T-shirts paired with a minimal branding, featherweight tees and warm sweatshirts - New Black proposals' range knows no boundaries. A simple design join its forces with the brazeness of New Black team featuring premium textures and a loose fit for surprising articles: stay true to yourself and check Graffitishop!
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