New Balance Made in England
In the early ‘80s, New Balance moved part of manufacturing in Europe, introducing a special Made in England line which revolves around the Flimby establishment, the gem where most of cross-Channel limited editions come from. The plant blew out 35 candles in 2017 and still confirms the strong link between the European and the American team. Care to details, tech innovations and high-quality materials follow the guidelines of the US headquarters, yet flaunting an electric tone which helps New Balance dialogue with the multitude of different cultures on the continent. Even if it’s more than 3500 miles away from Boston, the Made in England series prove how New Balance sneakers can reshape themselves according to diverse surroundings. And we all know ideas can be considered successful only when exported abroad.