New Balance 574

In the sneaker world, adjectives like “iconic” or “classic” are often misused, but when referred to the New Balance 574, they are motivated. Named “the most New Balance shoe ever,” the design originally released in 1988 has the New Balance essence in its genes, where the retro running sneakers appeal flirts with the smart look, crafting a timeless sneaker for preppy, Ivy League, and nostalgic sneakers enthusiasts. Released after the luxurious New Balance 990, entitled the most expensive running shoe in the market, the 574 embodies the superior craftsmanship and local manufacturing support that the New Balance Made in USA collection represents. In the same years, the Boston-born brand opened its first facilities in the UK in a strategic move to expand the market in the European continent, introducing some technical features that were in-line for the New Balance Made in England production and are still in use in contemporary New Balance sneakers. New Balance 574 has the now-well-proven ENCAP midsole technology, which combines a core of soft cushioning EVA in the midsole with a tough polyurethane rim to provide more support and durability, letting the popularity of this running sneakers to overflow in the lifestyle. 574 in the New Balance timeline represents the shoes “worn by anyone”, born by the replacement of design elements from the previously released 576 and 575, crafted to satisfy customers who were looking for daily comfortable shoes without any need for magazine placement, endorsements, and a luxurious price point. The essential design didn’t request any updates for the first 15 years since the release. After the increasing attention from European and Japanese audiences, New Balance decided to relaunch it when already established, putting the iconic silhouette in the hands of overseas sneaker specialists, graffiti artists, and sneakerheads.
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