- New Balance
- New Balance 2
New Balance stands out as one of the most respected American brands, crafting high-quality sneakers and sportswear since the beginning of the 20th century. Founded in Boston in 1906, the originally dubbed "The New Balance Arch Support Company" dabbled in producing arches and footwear accessories due to improving the wearability of trainers: those accessories became so requested that athletes started asking for tailored shoes for matches. Read more…
The founder William Riley took the idea of the three-fingered chicken legs, that seemed to him the most natural expression of stability in nature. The first running sneaker ever came out in 1938, but the brand radically changed direction in 1961: the New England company launched Trackster on the market, the world's first sport shoes equipped with a ripple sole to improve traction. New Balance sneakers started featuring the iconic "N" logo in the late '70s, after New Balance 320 released: at the beginning, the brand kept a premium yet small-scale production endorsing many winners of the New York marathon, but towards the start of 1980s it was forced to expand the production due to fulfill the ongoing demand: besides historic made in USA shoes, the streetwear giant opened an establishment in Flimby, right in the middle of the United Kingdom, crafting coveted lifestyle sneakers sporting the writing "made in England". More generally, every New Balance shoe sticks out for high quality standards and for an unmatched selection of fabrics and materials, but the two lines mentioned above take those two hallmarks to a whole other level with pigskin suede uppers, ENCAP midsoles and much more. The addition of founder of Aimé Leon Dore founder Teddy Santis as creative director pushed the brand into a new dimension. Thanks to his ability to blend streetwear and high fashion with other cultural influences, the whole New Balance 99 Series - including the worldwide acclaimed New Balance 990, 991, 992 and so on - is living another golden moment. As it happened with the New Balance 550, an archive-inspired low-top sneaker that perfectly represent the footwear philosophy of the American brand.