NEW BALANCE

Moreover, the legendary debut of New Balance 990 marked the born of the legendary 99-x Series, a line of trainers summarizing the philosophy carried on by the brand: great textures, care for details and technological development bound to improve traction, stability and flexibility through a new approach enhancing every single silhouette, starting from the widespread New Balance 991 "Made in England". Every New Balance sneaker is named after a series of number, as the brand wanted its customers to focus on the shoe's features instead of nicknames and other useless details. During the '90s, hip hop artists married the New Balance attitude and singers like A Tribe Called Quest and Raekwon pushed New Balance out of the running sneakers field: the Massachusetts company debuted with the New Balance 574 and its Encap sole, an upper combining suede and mesh placed atop a sturdy gum sole, which was followed by 1300 and New Balance 1500 with their Abzorb technology, a mix of isoprene and foam applied on forefoot and heel to transform the shock stress into energy. Amongst the latest additions, New Balance MRL 247 blends elements from 574, 998 and 1300 featuring a breathable leather upper with mesh panels, reinforced heel tabs and a soft, cushioning Revlite sole. Always striving for the best combination of tech and premium textures, that's New Balance: join the crib from Boston!