New Balance

New Balance stands out as one of the most respected American brands, crafting high-quality sneakers and sportswear since the beginning of the 20th century. Founded in Boston in 1906, the originally dubbed "The New Balance Arch Support Company" dabbled in producing arches and footwear accessories due to improving the wearability of trainers: those accessories became so requested that athletes started asking for tailored shoes for matches. Read more…
New Balance M991 Made in England Grey/White 1 New Balance M991 Made in England Grey/White 2

New Balance M991 Made in England Grey/White Men's low sneakers

€ 160,30 € 229,00 -30%
Free shipping starting from € 0
New Balance 1906R Blue/Moonbeam/Licorice 1 New Balance 1906R Blue/Moonbeam/Licorice 2

New Balance 1906R Blue/Moonbeam/Licorice Men's low sneakers

€ 169,00
Free shipping starting from € 0
New Balance 1906R Metallic Silver/Metallic Gold 1 New Balance 1906R Metallic Silver/Metallic Gold 2

New Balance 1906R Metallic Silver/Metallic Gold Men's low sneakers

€ 111,30 € 159,00 -30%
Free shipping starting from € 0
New Balance 550 White/White/Grey 1 New Balance 550 White/White/Grey 2

New Balance 550 White/White/Grey Men's low sneakers

€ 97,30 € 139,00 -30%
Free shipping starting from € 0
New Balance 550 Sea Salt/Angora/Nightwatch Green 1 New Balance 550 Sea Salt/Angora/Nightwatch Green 2

New Balance 550 Sea Salt/Angora/Nightwatch Green Men's low sneakers

€ 149,00
Free shipping starting from € 0
New Balance 550 White/Green 1 New Balance 550 White/Green 2

New Balance 550 White/Green Men's low sneakers

€ 139,00
Free shipping starting from € 0
New Balance 550 White/Grey 1 New Balance 550 White/Grey 2

New Balance 550 White/Grey Men's low sneakers

€ 139,00
Free shipping starting from € 0
New Balance 610T Sun Glow 1 New Balance 610T Sun Glow 2

New Balance 610T Sun Glow Men's low sneakers

€ 139,00
Free shipping starting from € 0
New Balance 610T Dark Olivine 1 New Balance 610T Dark Olivine 2

New Balance 610T Dark Olivine Men's low sneakers

€ 139,00
Free shipping starting from € 0
New Balance 1906R Licorice/Moonbeam/Castlerock 1 New Balance 1906R Licorice/Moonbeam/Castlerock 2

New Balance 1906R Licorice/Moonbeam/Castlerock Men's low sneakers

€ 169,00
Free shipping starting from € 0
New Balance 9060 Triple White 1 New Balance 9060 Triple White 2

New Balance 9060 Triple White Men's low sneakers

€ 189,00
Free shipping starting from € 0
New Balance 991v1 Made in England Black/Silver 1 New Balance 991v1 Made in England Black/Silver 2

New Balance 991v1 Made in England Black/Silver Men's low sneakers

€ 160,30 € 229,00 -30%
Free shipping starting from € 0
New Balance WRPD Runner Dark Olivine/Sea Salt 1 New Balance WRPD Runner Dark Olivine/Sea Salt 2

New Balance WRPD Runner Dark Olivine/Sea Salt Men's low sneakers

€ 179,00
Free shipping starting from € 0
New Balance WRPD Runner NB Navy/Sea Salt 1 New Balance WRPD Runner NB Navy/Sea Salt 2

New Balance WRPD Runner NB Navy/Sea Salt Men's low sneakers

€ 179,00
Free shipping starting from € 0
New Balance 1906R New Spruce/Moonbeam/Driftwood 1 New Balance 1906R New Spruce/Moonbeam/Driftwood 2

New Balance 1906R New Spruce/Moonbeam/Driftwood Men's low sneakers

€ 169,00
Free shipping starting from € 0
New Balance 550 White/Black/Grey 1 New Balance 550 White/Black/Grey 2

New Balance 550 White/Black/Grey Kids low sneakers

€ 62,30 € 89,00 -30%
Free shipping starting from € 0
New Balance 550 White/Off White 1 New Balance 550 White/Off White 2

New Balance 550 White/Off White Kids low sneakers

€ 62,30 € 89,00 -30%
Free shipping starting from € 0
New Balance 2002R Nb Navy/Castlerock/Shadow Grey 1 New Balance 2002R Nb Navy/Castlerock/Shadow Grey 2

New Balance 2002R Nb Navy/Castlerock/Shadow Grey Men's low sneakers

€ 104,30 € 149,00 -30%
Free shipping starting from € 0
New Balance 1906 Utility Castlerock/Ginger Lemon/Phantom 1 New Balance 1906 Utility Castlerock/Ginger Lemon/Phantom 2

New Balance 1906 Utility Castlerock/Ginger Lemon/Phantom Men's low sneakers

€ 125,30 € 179,00 -30%
Free shipping starting from € 0
New Balance 2002R Linen/Concrete/Slate Grey 1 New Balance 2002R Linen/Concrete/Slate Grey 2

New Balance 2002R Linen/Concrete/Slate Grey Men's low sneakers

€ 104,30 € 149,00 -30%
Free shipping starting from € 0
New Balance 990v6 Made in USA Grey 1 New Balance 990v6 Made in USA Grey 2

New Balance 990v6 Made in USA Grey Men's low sneakers

€ 174,30 € 249,00 -30%
Free shipping starting from € 0
New Balance WMNS 993 Core Made In USA Grey 1 New Balance WMNS 993 Core Made In USA Grey 2

New Balance WMNS 993 Core Made In USA Grey Women's low sneakers

€ 239,00
Free shipping starting from € 0
New Balance 9060 Rain Cloud/Castlerock/White 1 New Balance 9060 Rain Cloud/Castlerock/White 2

New Balance 9060 Rain Cloud/Castlerock/White Men's low sneakers

€ 189,00
Free shipping starting from € 0
New Balance 2002RX Black Coffee/Sandstone/Stoneware 1 New Balance 2002RX Black Coffee/Sandstone/Stoneware 2

New Balance 2002RX Black Coffee/Sandstone/Stoneware Men's low sneakers

€ 139,30 € 199,00 -30%
Free shipping starting from € 0
New Balance WMNS 550 White/Grey Violet 1 New Balance WMNS 550 White/Grey Violet 2

New Balance WMNS 550 White/Grey Violet Women's low sneakers

€ 97,30 € 139,00 -30%
Free shipping starting from € 0
New Balance WMNS 550 Sea Salt/Magnet 1 New Balance WMNS 550 Sea Salt/Magnet 2

New Balance WMNS 550 Sea Salt/Magnet Women's low sneakers

€ 139,00
Free shipping starting from € 0
New Balance 610v1 Angora 1 New Balance 610v1 Angora 2

New Balance 610v1 Angora Unisex low sneakers

€ 97,30 € 139,00 -30%
Free shipping starting from € 0
New Balance 550 White/Linen 1 New Balance 550 White/Linen 2

New Balance 550 White/Linen Kids low sneakers

€ 71,20 € 89,00 -20%
Free shipping starting from € 0
New Balance 550 Sea Salt/Pecan/Black 1 New Balance 550 Sea Salt/Pecan/Black 2

New Balance 550 Sea Salt/Pecan/Black Men's low sneakers

€ 149,00
Free shipping starting from € 0
New Balance 550 White/Dark Olive/Black 1 New Balance 550 White/Dark Olive/Black 2

New Balance 550 White/Dark Olive/Black Men's low sneakers

€ 139,00
Free shipping starting from € 0
New Balance WMNS 990v6 Made in USA Grey 1 New Balance WMNS 990v6 Made in USA Grey 2

New Balance WMNS 990v6 Made in USA Grey Women's low sneakers

€ 174,30 € 249,00 -30%
Free shipping starting from € 0
New Balance 580 Phantom/Sandstone/Black 1 New Balance 580 Phantom/Sandstone/Black 2

New Balance 580 Phantom/Sandstone/Black Men's low sneakers

€ 104,30 € 149,00 -30%
Free shipping starting from € 0
New Balance 550 White/Nb Navy/Quarry Blue 1 New Balance 550 White/Nb Navy/Quarry Blue 2

New Balance 550 White/Nb Navy/Quarry Blue Men's low sneakers

€ 139,00
Free shipping starting from € 0
New Balance 550 White/Team Red/Black 1 New Balance 550 White/Team Red/Black 2

New Balance 550 White/Team Red/Black Men's low sneakers

€ 139,00
Free shipping starting from € 0
New Balance 550 White/Black 1 New Balance 550 White/Black 2

New Balance 550 White/Black Men's low sneakers

€ 139,00
Free shipping starting from € 0
New Balance 9060 Tea Tree Green/Black 1 New Balance 9060 Tea Tree Green/Black 2

New Balance 9060 Tea Tree Green/Black Men's low sneakers

€ 189,00
Free shipping starting from € 0
New Balance 2002R Black/Phantom/Gunmetal 1 New Balance 2002R Black/Phantom/Gunmetal 2

New Balance 2002R Black/Phantom/Gunmetal Men's low sneakers

€ 149,00
Free shipping starting from € 0
New Balance 550 Sea Salt/Team Red/Black 1 New Balance 550 Sea Salt/Team Red/Black 2

New Balance 550 Sea Salt/Team Red/Black Men's low sneakers

€ 149,00
Free shipping starting from € 0
New Balance 9060 Pink 1 New Balance 9060 Pink 2

New Balance 9060 Pink Unisex low sneakers

€ 189,00
Free shipping starting from € 0
New Balance 9060 Off White 1 New Balance 9060 Off White 2

New Balance 9060 Off White Men's low sneakers

€ 189,00
Free shipping starting from € 0
New Balance 998 Core Made in USA Grey/Silver 1 New Balance 998 Core Made in USA Grey/Silver 2

New Balance 998 Core Made in USA Grey/Silver Men's low sneakers

€ 167,30 € 239,00 -30%
Free shipping starting from € 0
New Balance 2002RX Eclipse/Castlerock/Silver Metallic 1 New Balance 2002RX Eclipse/Castlerock/Silver Metallic 2

New Balance 2002RX Eclipse/Castlerock/Silver Metallic Men's low sneakers

€ 99,50 € 199,00 -50%
Free shipping starting from € 0
New Balance 2002R Mushroom/Hazy Peach/Castlerock 1 New Balance 2002R Mushroom/Hazy Peach/Castlerock 2

New Balance 2002R Mushroom/Hazy Peach/Castlerock Men's low sneakers

€ 104,30 € 149,00 -30%
Free shipping starting from € 0
New Balance 2002R Steel/Lead/Orca 1 New Balance 2002R Steel/Lead/Orca 2

New Balance 2002R Steel/Lead/Orca Men's low sneakers

€ 149,00
Free shipping starting from € 0
New Balance 610T Grey 1 New Balance 610T Grey 2

New Balance 610T Grey Men's low sneakers

€ 129,00
Free shipping starting from € 0
New Balance WMNS 550 White/Pink Sand 1 New Balance WMNS 550 White/Pink Sand 2

New Balance WMNS 550 White/Pink Sand Women's low sneakers

€ 97,30 € 139,00 -30%
Free shipping starting from € 0
New Balance 1906F Linen 1 New Balance 1906F Linen 2

New Balance 1906F Linen Men's low sneakers

€ 118,30 € 169,00 -30%
Free shipping starting from € 0
New Balance 9060 Blue Agate 1 New Balance 9060 Blue Agate 2

New Balance 9060 Blue Agate Men's low sneakers

€ 189,00
Free shipping starting from € 0
New Balance 550 Sea Salt/Concrete/Black 1 New Balance 550 Sea Salt/Concrete/Black 2

New Balance 550 Sea Salt/Concrete/Black Men's low sneakers

€ 104,30 € 149,00 -30%
Free shipping starting from € 0
New Balance 550 White/Magnet 1 New Balance 550 White/Magnet 2

New Balance 550 White/Magnet Kids low sneakers

€ 71,20 € 89,00 -20%
Free shipping starting from € 0
New Balance 1906F Phantom Grey/Brown 1 New Balance 1906F Phantom Grey/Brown 2

New Balance 1906F Phantom Grey/Brown Men's low sneakers

€ 118,30 € 169,00 -30%
Free shipping starting from € 0
New Balance 610Xv1 Brown/Walnut/Dolce 1 New Balance 610Xv1 Brown/Walnut/Dolce 2

New Balance 610Xv1 Brown/Walnut/Dolce Men's low sneakers

€ 179,00
Free shipping starting from € 0
New Balance 610Xv1 Phantom/Magnet/Shadow Grey 1 New Balance 610Xv1 Phantom/Magnet/Shadow Grey 2

New Balance 610Xv1 Phantom/Magnet/Shadow Grey Men's low sneakers

€ 179,00
Free shipping starting from € 0
New Balance 550 White/Pink Haze 1 New Balance 550 White/Pink Haze 2

New Balance 550 White/Pink Haze Kids low sneakers

€ 62,30 € 89,00 -30%
Free shipping starting from € 0
New Balance 990v4 Core Made in USA Grey/Silver 1 New Balance 990v4 Core Made in USA Grey/Silver 2

New Balance 990v4 Core Made in USA Grey/Silver Unisex low sneakers

€ 167,30 € 239,00 -30%
Free shipping starting from € 0
New Balance WMNS 550 White/Linen 1 New Balance WMNS 550 White/Linen 2

New Balance WMNS 550 White/Linen Women's low sneakers

€ 97,30 € 139,00 -30%
Free shipping starting from € 0
New Balance 9060 Black/Castlerock/Rain Cloud 1 New Balance 9060 Black/Castlerock/Rain Cloud 2

New Balance 9060 Black/Castlerock/Rain Cloud Men's low sneakers

€ 189,00
Free shipping starting from € 0
New Balance 650 White 1 New Balance 650 White 2

New Balance 650 White Unisex high sneakers

€ 47,70 € 159,00 -70%
Free shipping starting from € 0
New Balance Dynasoft Nitrel v5 GTX Pixel Green/Eclipse 1 New Balance Dynasoft Nitrel v5 GTX Pixel Green/Eclipse 2

New Balance Dynasoft Nitrel v5 GTX Pixel Green/Eclipse Men's low sneakers

€ 83,30 € 119,00 -30%
Free shipping starting from € 0
New Balance 2002RX Concrete/Harbor Grey/Slate Grey 1 New Balance 2002RX Concrete/Harbor Grey/Slate Grey 2

New Balance 2002RX Concrete/Harbor Grey/Slate Grey Men's low sneakers

€ 139,30 € 199,00 -30%
Free shipping starting from € 0
New Balance 2002RD Eclipse/Magnet/Black 1 New Balance 2002RD Eclipse/Magnet/Black 2

New Balance 2002RD Eclipse/Magnet/Black Men's low sneakers

€ 169,00
Free shipping starting from € 0
New Balance 650 White/Heritage Blue/Raincloud 1 New Balance 650 White/Heritage Blue/Raincloud 2

New Balance 650 White/Heritage Blue/Raincloud Men's high sneakers

€ 47,70 € 159,00 -70%
Free shipping starting from € 0
New Balance Fresh Foam X Hierro v7 Hot Marigold/Black 1 New Balance Fresh Foam X Hierro v7 Hot Marigold/Black 2

New Balance Fresh Foam X Hierro v7 Hot Marigold/Black Men's low sneakers

€ 111,30 € 159,00 -30%
Free shipping starting from € 0
New Balance 650 White/NB Burgundy/Raincloud 1 New Balance 650 White/NB Burgundy/Raincloud 2

New Balance 650 White/NB Burgundy/Raincloud Men's high sneakers

€ 47,70 € 159,00 -70%
Free shipping starting from € 0
New Balance 550 White/Mercury Blue/Daydream 1 New Balance 550 White/Mercury Blue/Daydream 2

New Balance 550 White/Mercury Blue/Daydream Kids low sneakers

€ 43,60 € 109,00 -60%
Free shipping starting from € 0
The founder William Riley took the idea of the three-fingered chicken legs, that seemed to him the most natural expression of stability in nature. The first running sneaker ever came out in 1938, but the brand radically changed direction in 1961: the New England company launched Trackster on the market, the world's first sport shoes equipped with a ripple sole to improve traction. New Balance sneakers started featuring the iconic "N" logo in the late '70s, after New Balance 320 released: at the beginning, the brand kept a premium yet small-scale production endorsing many winners of the New York marathon, but towards the start of 1980s it was forced to expand the production due to fulfill the ongoing demand: besides historic made in USA shoes, the streetwear giant opened an establishment in Flimby, right in the middle of the United Kingdom, crafting coveted lifestyle sneakers sporting the writing "made in England". More generally, every New Balance shoe sticks out for high quality standards and for an unmatched selection of fabrics and materials, but the two lines mentioned above take those two hallmarks to a whole other level with pigskin suede uppers, ENCAP midsoles and much more. The addition of founder of Aimé Leon Dore founder Teddy Santis as creative director pushed the brand into a new dimension. Thanks to his ability to blend streetwear and high fashion with other cultural influences, the whole New Balance 99 Series - including the worldwide acclaimed New Balance 990, 991, 992 and so on - is living another golden moment. As it happened with the New Balance 550, an archive-inspired low-top sneaker that perfectly represent the footwear philosophy of the American brand.


Where are New Balance sneakers produced?

Considering all the streetwear brands on the market, New Balance sneakers remain those with the highest average quality. The Midwest-based company picks just premium fabrics and cutting-edge technological features for its shoes. Part of the production is still set up in the United States and England, following artisanal processes and an old-school method like that of the Flimby factory. Furthermore, the entrance of Teddy Santis as creative director pushed the brand to pay even more attention to the overall quality of New Balance sneakers, as his approach starts from archive digging to craft unique, carefully shaped items. This working ethic also applies to every sneaker: pigskin leather panels, premium suede details and pastel shades are just some of the Teddy Santis signature ingredients to create a sought-after, trend-setting and extremely curated casual sneaker inspired by American trainers’ heritage.

How much is a pair of New Balance sneakers?

The average price of New Balance shoes is about €200. A slightly higher price if compared to other brands, but just because New Balance takes care of every single aspect of its sneakers: technology, comfort, durability, aesthetic.

What size of New Balance I should purchase?

Clearly picking the right of your next New Balance fit depends on the model you are willing to buy and on a number of other factors - materials, the width of insole, etc. That said, New Balance has a pretty normal wearability when compared to that of other streetwear and sneaker brand. Let’s take for example the NB 990: you can choose between different iterations, as stated by the naming of New Balance 990 v1, v2 and so on, but the suggested size remains the same. This also applies NB991, NB992 and to any other New Balance OG, thus including the whole 99 Series, as well as to the latest models. The list of those so called “latest models” is pretty wide as it ranges from reworked archival trainers, such as the New Balance 2002R, to styles that are somehow inspired by New Balance old models, but so aesthetically refreshing that can should be considered brand new - yes, we are talking again about the New Balance 550.

Which New Balance model should I purchase?

Despite the brand’s imprint being pretty obvious, and its hallmarks pretty distinctive, New Balance offers a wide array of footwear options to satisfy every sneakerhead. The heritage share is covered by the New Balance 1500 and 920, two Made in England styles with a nubuck, suede and textured leather construction sitting atop an ENCAP® midsole. The company reveals a more premium soul through selected streetwear collaborations with fashion giants and emerging, independent brands. New Balance only picks similar projects (Patta, Carhartt WIP), or brands giving an original contribution to New Balance development, like happened with Joe Freshgoods and Salehe Bembury. New Balance also has an outdoor line made of trekking shoes with GORE-TEX® coating and Vibram® outsoles, just like the Fresh Foam Hierro. And of course a solid variety of men’s lifestyle sneakers and casual shoes that include the NB 574 and CT302, together with a series of hybrid shoes that combine experimental design elements with an eco-friendly approach. It’s the case of the New Balance XC-72, a running model built picking a ripstop cotton upper reinforced by a sponge tongue and by a massive rubber sole that reaches up to the heel.




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