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New Balance

New Balance stands out as one of the most respected American brand, crafting high-quality footwear and sportswear since the beginning of 20th century. Founded in Boston in 1906, the originally dubbed "The New Balance Arch Support Company" dabbled in producing arches and accessories due to improve the wearability of sneakers: those accessories became so requested that athletes started asking for tailored shoes for matches. The founder William Riley took the idea the three-fingered chickens legs, that seemed him the most natural expression of stability in nature. The first sneaker ever came out in 1938, but the brand radically changed direction in 1961: the New England company launched Trackster on the market, the world's first running sneaker equipped with a ripple sole to improve traction.  Read more…
New Balance sneakers started featuring the iconic "N" logo in the late '70s, after New Balance 320 released: at the beginning, the brand kept a premium yet small-scale production endorsing many winners of the New York marathon, but towards the start of 1980s it was forced to expand the production due to fulfill the ongoing demand: besides historic made in USA shoes, the American giant opened an establishment in Flimby, right in the middle of the United Kingdom, crafting coveted lifestyle sneakers sporting the writing "made in England".

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