Neff was founded in 2002 by Shaun and Joe Neff in Southern California as the first brand creating headwear specifically for snowboarders and skateboarders. After initially entering the skate wear scene with the idea of creating graphic tees and getting hip pro snowboarders to wear them, Neff quickly discovered that, despite the countless companies that sought to sponsor action sports athletes with clothing, there was no brand at the time dedicated to sponsoring them with headwear. With bold and fresh designs, clean lines, bright colors, and graphic patterns inspired by the 90s, Neff became an active youth accessory brand supported by some of the biggest actions sports athletes in the world as well as key personalities across the globe. Currently and as of late, Neff is a full-scale apparel brand with collections that include tees, watches, sunglasses, backpacks, swimwear and more, and been involved with numerous artist collaborations featuring many heavy hitters in the music industry such as Snoop Dogg, Deadmau5, Steve Aoki, Wiz Khalifa, and Mac Miller to name a few.

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