Mizuno history is closely linked to sports, especially in Japan. Founded in 1906 by brothers Rihachi and Rizo Mizuno, the Japanese brand has always been obsessed with performance. This led the brand to work in close cooperation with professional athletes, in order to deliver high-performing sneakers for every discipline. That’s why is looked upon with respect by streetwear addicts too, since lifestyle is placing more and more importance on tech features. Read more…
Put short, Mizuno is known as the running maestro: running sneakers are and will always be their cup of tea. But there’s an unexpected casual soul hidden in the Mizuno 1906 Line, formed by lifestyle shoes that deploy a large number of technical attributes. Standout styles include the Mondo Control as well as the Wave Rider, the first pair ever to boast the Mizuno Wave technology into the sole. Basically, it’s a sheet of plastic materials which spreads the impact energy over a large area, providing support and stability. To sum up, Mizuno sneakers fall back on their technical competence to result light and flexible, two crucial features for every diehard sneakerhead out there.
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