All actions lead to equal and opposite reactions: born in a Paris suburb from a brilliant idea of the pro-skater Vivian Feil, today Magenta is considered a young emerging reality distancing itself from the other overrated and mass-market skate labels. Magenta Skateboards collections have always been coherent and consistent, carrying the founder's ideas and creating a plain yet recognizable aesthetic identity: Vivian, his brother Jean and their friend Soy Panday have been able to transfer their skate culture and their personal vision of the world into a fresh and daring brand, committed to take everything back to the roots, backing off every useless elements to focus on true skate issues. Read more…
But boards themselves become an occasion to expand cultural horizons, the pivotal passkey to dialogue with a multicultural society in a positive way - a very far concept from today's colossus. The Magenta logo - a plant with a single colored leaf - embodies the natural link connecting every man with the society he lives in, no matter how original and unique he could be: the brand's name, then, comes from a famous Paris boulevard where the Feil brothers met Soy for the first time, a must-see street spot for every guy hanging around Paris. The catalog features classic skate gears like overshirts, hoodies and logo caps, enriched by a series of stunning graphics blending art quotes with relaxed vibes. You should be transported into Vivian's outlandish mind to discover the real nature of skating apparel and Magenta sweats as he intends it, clearing your head to fully understand the values beyond the best underground skate brand out there - crafted from skateboarders, to skateboarders!
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