An only seemingly harmless mural in the neighborhood pushed a group of friends to express the will to change of young generations by starting a daring project with a simple yet intense motto: Life Sux. Its typical easy-going mood speaks through its black & white checkered pattern and its signature font, crucial for a label using mostly logo tees and sweats. The Italian brand never runs out of central bold writings, often available in different sizes along with plain hues of white, black, blue and grey on sought-after Life Sux T-shirts.The clip-closure checkered pants are by far Life Sux most significant garment, while oversized hoodies and coach jackets stand as the most underrated. In the end, long sleeve T-shirts featuring logo sidebands are always a good option to update your street flair with something never seen before. A fast-growing brand standing as a brand-new way of telling the unfiltered reality of youth by using strong graphics and unmatched aesthetics: put simply, Life Sux.