Le Coq Sportif
Founded by Emile Camuset in 1882 at Romilly-sur-Seine, next to the French knitting capital that's Troyes, Le Coq Sportif is an historic French brand of premium streetwear and sportswear. Amongst other things, it deserves credit for introducing sweatpants to Europe, initially adopted by professional cyclists and footballers looking for something lightweight to wear during competitions: available with mini Le Coq Sportif logo on the back or logo side stripes, Le Coq Sportif pants paved the way to a habit that's now turned into a real fashion trend. It aims to shape a wide range of suitable sportswear for both single athletes and teams, dabbling in football, rugby, athletic and cycling in order to update the products' performances taking the advice of the athletes themselves. Bernard Hinault five victories in the Tour de France, the bang of Yannick Noah during the '83 Roland Garros both Italy and Argentina World Cup winner teams pushed the brand to reach a resounding success even beyond the French borders. Read more…
As the '90s were about to start, hip hop artists and fashion celebrities started sporting Le Coq Sporti, which went through a similar path to other other sportswear labels that jumped from pure performance to lifestyle vibes, escalating future trends. Besides a collection of sport trainers boasting retro silhouettes such as R1000 and R800, this European company now showcase a specific line for vintage sportswear that includes tracksuits, tees and Le Coq Sportif sweatshirts ranging from bold color-blocking panels to embroidered patches displaying the French flag palette. Wool inserts and taped logo side bands are those unmistakable details for a brand used to mixing archive pieces with new textures, always open to try new outlandish combinations. Join the rooster!
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