Lazy Oaf

The brilliant mind who lays behind the highly coloured and eye-popping graphics is Gemma Shiel, a young British illustrator who founded a label to unleash her joyful creativity. Lazy Oaf apparel collections are built around Gemma’s artworks: they’re cheeky everyday sketches as well as laid-back representations of some pop culture staples which include movies, comics, cartoons and more.By delivering a certain sense of youth nostalgia and weirdness, Lazy Oaf T-shirts also pays homage to the Nineties as a key period for the growth and rise to success of pop culture.
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