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Co-founded in 1999 in Santa Ana, CA, by Jonas Bevacqua and Robert Wright, LRG (Lifted Research Group) is a creative lifestyle clothing company. Since the very beginning the brand built a strong relationship with the local underground scene thanks to a big collection of streetwear clothing featuring original graphics and artworks made in collaboration with young and professional artists / street-artists. In few years LRG create also a powerful skate-team and started to make great skate videod and tours, always promoting its products and its philosophy with a distinctive style. Through the years LRG stayed true to its original motto "underground inventive, overground effective", combining a solid collection with artistic and skateboarding projects in collaboration with some of the biggest names in both fields.
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