Iuter is an Italian streetwear brand founded in Milan in 2002 by a group of guys born through music, graffiti and snowboard. First times were characterized by a strong influence of the the Italian snowboarding scene, but over the years the brand evolved becoming a sheer benchmark of European streetwear: young Milan-based fellas built a consistent reality which is consistently on the rise, nothing a but a group of passionate friends working to combine their personal background with influences from different areas, creating something unmistakable. Read more…
Every collection is entirely handmade in Italy: the headquarter of designing and production is located in Milan and Iuter personally goes through every step of the manufacturing process - sketching, printing, sizing, fit, packaging. By constantly proving itself, the Iuter crib launched new lines featuring innovative materials and experimental production's techniques: that's how the first reversible sweatshirt was born, now turned into a dedicated collection dubbed Iuter Teddybear. The all-over Nepal T-shirt stands as the epitome of Iuter's graphic project, while on the other hand we could rely on a massive selection of logo stuff like the Megalogo tee, besides the 'Horns' and 'Lisa' prints that remind us of sleeved-logo hoodies, jackets and tees. With such an uncompromising and straight approach, a certain feeling with the Italian hip hop world came naturally, first with old-school masters like Marracash, Gué Pequeno and Noyz Narcos and then endorsing rising stars like Rkomi and Sfera Ebbasta - the face of Italian streetwear represented by kings of rap, nothing better. In addition to the classici diamond Iuter logo, Iuter sweatshirts and tees shine for detailed sketches and exquisite patterns dealing with specific themes, as shown by Iuter Tibetan and Nepal products that feature embroidered prints of tigers, lions and animals, a staple for those seeking excessive gears displaying balck & white shades. Jackets, accessories and Iuter T-shirts are everything you could dream to stay warm, cozy and relaxed all over the year: join the coolest family out there and you won't ever get back!
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