Iuter

Iuter is an Italian street brand founded in 2002, entirely projected and crafted in Milan. The first drops and collaborations wink to the Italian hip hop culture and underground movement, but now Iuter is exactly halfway between streetwear and tailoring, looking for points of contact between art, music, pop culture, high fashion and visual research. Iuter collections stick out as they’re versatile and include streetwear gears such as T-shirts and sweats together with knitwear, shirts and outerwear. Read more…
Iuter Iuter Puff Vest Black 1 Iuter Iuter Puff Vest Black 2

Iuter Iuter Puff Vest Black Men's intermediate jackets

€ 99,00 € 165,00 -40%
Free shipping starting from € 0
Iuter Stupid Humans T-shirt Brown 1 Iuter Stupid Humans T-shirt Brown 2

Iuter Stupid Humans T-shirt Brown Men's short sleeve t-shirts

€ 55,00
Free shipping starting from € 0
Iuter Hazy Parachute Pant Beige 1 Iuter Hazy Parachute Pant Beige 2

Iuter Hazy Parachute Pant Beige Men's chino pants

€ 149,00
Free shipping starting from € 0
Iuter Gentlemen SS Shirt White 1 Iuter Gentlemen SS Shirt White 2

Iuter Gentlemen SS Shirt White Men's shirts

€ 149,00
Free shipping starting from € 0
Iuter Shiva Crewneck Black 1 Iuter Shiva Crewneck Black 2

Iuter Shiva Crewneck Black Men's crewneck sweatshirts

€ 129,00
Free shipping starting from € 0
Iuter Gentlemen Hoodie Countryblue 1 Iuter Gentlemen Hoodie Countryblue 2

Iuter Gentlemen Hoodie Countryblue Men's hoodies

€ 129,00
Free shipping starting from € 0
Iuter Freedom Crewneck White 1 Iuter Freedom Crewneck White 2

Iuter Freedom Crewneck White Men's crewneck sweatshirts

€ 89,00
Free shipping starting from € 0
Iuter Ezekiel Hoodie Black 1 Iuter Ezekiel Hoodie Black 2

Iuter Ezekiel Hoodie Black Men's hoodies

€ 89,00
Free shipping starting from € 0
Iuter Spine Skulls Hoodie Dustywhite 1 Iuter Spine Skulls Hoodie Dustywhite 2

Iuter Spine Skulls Hoodie Dustywhite Men's hoodies

€ 99,00
Free shipping starting from € 0
Iuter Mediolanum Hoodie Black 1 Iuter Mediolanum Hoodie Black 2

Iuter Mediolanum Hoodie Black Men's hoodies

€ 95,00
Free shipping starting from € 0
Iuter Freedom Hoodie White 1 Iuter Freedom Hoodie White 2

Iuter Freedom Hoodie White Men's hoodies

€ 99,00
Free shipping starting from € 0
Iuter Horses Hoodie Black 1 Iuter Horses Hoodie Black 2

Iuter Horses Hoodie Black Men's hoodies

€ 99,00
Free shipping starting from € 0
Iuter Stoner Crewneck Black 1 Iuter Stoner Crewneck Black 2

Iuter Stoner Crewneck Black Men's crewneck sweatshirts

€ 89,00
Free shipping starting from € 0
Iuter Discovery Hoodie Dustywhite 1 Iuter Discovery Hoodie Dustywhite 2

Iuter Discovery Hoodie Dustywhite Men's hoodies

€ 119,00
Free shipping starting from € 0
Iuter Freedom Hoodie Sand 1 Iuter Freedom Hoodie Sand 2

Iuter Freedom Hoodie Sand Men's hoodies

€ 99,00
Free shipping starting from € 0
Iuter Casting T-shirt Sand 1 Iuter Casting T-shirt Sand 2

Iuter Casting T-shirt Sand Men's short sleeve t-shirts

€ 65,00
Free shipping starting from € 0
Iuter Flowers Crewneck Black 1 Iuter Flowers Crewneck Black 2

Iuter Flowers Crewneck Black Men's crewneck sweatshirts

€ 119,00
Free shipping starting from € 0
Iuter Diadora Spectrum Pirati LS T-shirt White 1 Iuter Diadora Spectrum Pirati LS T-shirt White 2

Iuter Diadora Spectrum Pirati LS T-shirt White Men's long sleeve t-shirts

€ 23,70 € 79,00 -70%
Free shipping starting from € 0
Iuter Family Varsity Jacket Burgundy 1 Iuter Family Varsity Jacket Burgundy 2

Iuter Family Varsity Jacket Burgundy Men's intermediate jackets

€ 113,70 € 379,00 -70%
Free shipping starting from € 0
Iuter Milano Beanie Black 1 Iuter Milano Beanie Black 2

Iuter Milano Beanie Black Unisex beanies

€ 10,50 € 35,00 -70%
Free shipping starting from € 0
Iuter Polini Paddock Hoodie Black 1 Iuter Polini Paddock Hoodie Black 2

Iuter Polini Paddock Hoodie Black Men's hoodies

€ 41,70 € 139,00 -70%
Free shipping starting from € 0
Iuter Barbwire LS Shirt Black 1 Iuter Barbwire LS Shirt Black 2

Iuter Barbwire LS Shirt Black Men's shirts

€ 29,70 € 99,00 -70%
Free shipping starting from € 0
Iuter Iuter Puff Jacket Army 1 Iuter Iuter Puff Jacket Army 2

Iuter Iuter Puff Jacket Army Men's winter jackets

€ 71,70 € 239,00 -70%
Free shipping starting from € 0
Iuter Grid Beanie Black 1 Iuter Grid Beanie Black 2

Iuter Grid Beanie Black Unisex beanies

€ 10,50 € 35,00 -70%
Free shipping starting from € 0
Iuter Tie Dye Fur Zip Mock Neck Cream 1 Iuter Tie Dye Fur Zip Mock Neck Cream 2

Iuter Tie Dye Fur Zip Mock Neck Cream Men's intermediate jackets

€ 47,70 € 159,00 -70%
Free shipping starting from € 0
Iuter Diadora Spectrum Pirati Track Top Jacket White 1 Iuter Diadora Spectrum Pirati Track Top Jacket White 2

Iuter Diadora Spectrum Pirati Track Top Jacket White Men's light jackets

€ 56,70 € 189,00 -70%
Free shipping starting from € 0
Iuter Panel SS Shirt White 1 Iuter Panel SS Shirt White 2

Iuter Panel SS Shirt White Men's shirts

€ 35,70 € 119,00 -70%
Free shipping starting from € 0
Iuter Xiuter Giant SS Shirt White 1 Iuter Xiuter Giant SS Shirt White 2

Iuter Xiuter Giant SS Shirt White Unisex shirts

€ 37,50 € 125,00 -70%
Free shipping starting from € 0
Iuter Panel Swim Trunk White 1 Iuter Panel Swim Trunk White 2

Iuter Panel Swim Trunk White Men's swim shorts

€ 26,70 € 89,00 -70%
Free shipping starting from € 0
Iuter Tornado Carpenter Shorts White 1 Iuter Tornado Carpenter Shorts White 2

Iuter Tornado Carpenter Shorts White Men's work shorts

€ 44,70 € 149,00 -70%
Free shipping starting from € 0
Iuter Tab Sweat Shorts Black 1 Iuter Tab Sweat Shorts Black 2

Iuter Tab Sweat Shorts Black Men's sweat shorts

€ 25,50 € 85,00 -70%
Free shipping starting from € 0
Iuter Tornado T-shirt White 1 Iuter Tornado T-shirt White 2

Iuter Tornado T-shirt White Men's short sleeve t-shirts

€ 19,50 € 65,00 -70%
Free shipping starting from € 0
Iuter Panel Swim Trunk Canary 1 Iuter Panel Swim Trunk Canary 2

Iuter Panel Swim Trunk Canary Men's swim shorts

€ 26,70 € 89,00 -70%
Free shipping starting from € 0
Iuter Iuter Boxer Black 1 Iuter Iuter Boxer Black 2

Iuter Iuter Boxer Black Men's boxers

€ 8,70 € 29,00 -70%
Free shipping starting from € 0
Iuter Wavy Jacquard Shorts Black 1 Iuter Wavy Jacquard Shorts Black 2

Iuter Wavy Jacquard Shorts Black Men's sweat shorts

€ 25,50 € 85,00 -70%
Free shipping starting from € 0
Iuter Looney Tunes LS Shirt Light Blue 1 Iuter Looney Tunes LS Shirt Light Blue 2

Iuter Looney Tunes LS Shirt Light Blue Men's shirts

€ 53,70 € 179,00 -70%
Free shipping starting from € 0
Iuter Carpenter Pant Earth 1 Iuter Carpenter Pant Earth 2

Iuter Carpenter Pant Earth Men's work pants

€ 32,70 € 109,00 -70%
Free shipping starting from € 0
Whilst the production is strictly Made in Italy, concentrated in the independent production plant of Milan, the brand draws creative inspirations from all over the world. Over the years, Iuter has developed a solid and highly distinctive aesthetic identity, built upon the high quality of textures and prints, also relying on several collaborative collaborations that borrows from design, contemporary fashion, sport and many other areas. Nowadays the Italian brand’s collection are multi-faceted and extremely wide: signature garments include Iuter T-shirts and sweatshirts with Nepalese and Tibetan graphics, pile fleeces with campo pattern and all-over printing, cotton sweatpants, pullover with tie-dye prints, quilted jackets and accessories.


What type of brand is Iuter?

Iuter is a concept brand with a strong connection with the city of Milan, where the company chose to build the creative headquarter and its own production plant. Founded in 2002, in the early years Iuter followed the classic route of the underground brand: collaborations with emerging rappers popped out along with limited edition printed T-shirts, standing out within collections mostly made of all-over sweats and bold printing. During the mid ‘10s something changed: the brand opened up to international influences and launched co-branding projects with companies based in Japan, United States, England. Nowadays Iuter is worldwide recognized and boasts a highly distinctive visual identity, deeply rooted in pop culture, also thanks to street collaborations such as those with Abarth, Teletubbies or others with graffiti artists with the likes of Zuek.

Who founded Iuter?

Iuter has been conceived and launched by a group of creatives led by Alberto Leoni, a self-made designer with a penchant for snowboarding. Alberto was a regular presence of the Milan Muretto, a crucial spot for the development of Italian streetwear and underground culture. The notorious Muretto has been attended by artists with the likes of Marracash and Gué Pequeno, who have the same background and ambition as Iuter brand. They were both testimonials of the brand, as happened a few years later with the emerging stars of Italian rap music, Sfera Ebbasta and Rkomi, following a circle that repeats itself.

What does Iuter mean?

In terms of naming, Iuter has no particular meaning. This particular word was decided by Alberto Leoni together with the group of creatives that helped him launch the brand. A whole different story compared to that of Octopus, Iuter’s sister brand. The Octopus project revolves around the tentacular prints conceived by the streetwear maestro Giorgio di Salvo, and it went independent in 2005 by debuting with a selection of limited edition T-shirts.




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