After moving to San Francisco to become a professional skater, Keith Hufnagel opened a clothing shop in town, quickly becoming a Bay Area reference point for who has a smattering of street wear. After a few years he decided to create his own brand HUF basing on a winning recipe: simple but stylish graphics, irony and attention to details. These are the characteristics of each HUF product, from bigger collections to limited edition capsules such as collaborations with artists like Snoop Dogg and The Wu-Tang Clan. T-shirts and tank tops with colorful all-over prints, jackets and logo caps, plain but always rich in fine details, and even the colorful socks by Huf Plantlife: HUF styles you up from head to toe.
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