Hoka

Founded in 2009, Hoka is the result of the expertise of Nicolas Mermoud, a French trail runner, and Jean-Luc Diard, a sportswear and running sneaker insider, to conceive an outdoor sneaker proofed for the demanding Alps terrain. Their goal was to create a sneaker to guarantee ease and safety from downhill to post-recovery runs, satisfied by the signature oversize EVA midsole, characterizing functionally and aesthetically the brand’s sneakers. Read more…
Hoka Bondi 8 Black/Black 1 Hoka Bondi 8 Black/Black 2

Hoka Bondi 8 Black/Black Men's low sneakers

€ 118,30 € 169,00 -30%
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Hoka Hopara Black/Castlerock 1 Hoka Hopara Black/Castlerock 2

Hoka Hopara Black/Castlerock Men's sandals

€ 119,00
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Hoka Mafate Three 2 Golden Yellow/Eggnog 1 Hoka Mafate Three 2 Golden Yellow/Eggnog 2

Hoka Mafate Three 2 Golden Yellow/Eggnog Men's low sneakers

€ 199,00
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Hoka Mafate Speed 2 Eggnog/Celery Root 1 Hoka Mafate Speed 2 Eggnog/Celery Root 2

Hoka Mafate Speed 2 Eggnog/Celery Root Men's low sneakers

€ 179,00
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Hoka Ora Luxe Black/Black 1 Hoka Ora Luxe Black/Black 2

Hoka Ora Luxe Black/Black Unisex slides

€ 79,00
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Hoka Mafate Speed 2 Black/Castlerock 1 Hoka Mafate Speed 2 Black/Castlerock 2

Hoka Mafate Speed 2 Black/Castlerock Men's low sneakers

€ 179,00
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Hoka WMNS Bondi 8 Black/Black 1 Hoka WMNS Bondi 8 Black/Black 2

Hoka WMNS Bondi 8 Black/Black Women's low sneakers

€ 169,00
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Hoka Clifton 9 Black/Black 1 Hoka Clifton 9 Black/Black 2

Hoka Clifton 9 Black/Black Men's low sneakers

€ 149,00
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Hoka Transport GTX Black/Black 1 Hoka Transport GTX Black/Black 2

Hoka Transport GTX Black/Black Men's low sneakers

€ 175,00
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Hoka Ora Recovery Slide 3 White/White 1 Hoka Ora Recovery Slide 3 White/White 2

Hoka Ora Recovery Slide 3 White/White Unisex slides

€ 59,00
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Hoka Clifton 9 White/White 1 Hoka Clifton 9 White/White 2

Hoka Clifton 9 White/White Men's low sneakers

€ 149,00
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Hoka Tor Ultra Lo TP GTX Wheat/Mushroom 1 Hoka Tor Ultra Lo TP GTX Wheat/Mushroom 2

Hoka Tor Ultra Lo TP GTX Wheat/Mushroom Unisex low sneakers

€ 219,00
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Hoka Kaha Low GTX TP Wheat/Mushroom 1 Hoka Kaha Low GTX TP Wheat/Mushroom 2

Hoka Kaha Low GTX TP Wheat/Mushroom Men's low sneakers

€ 209,00
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Hoka Mafate Speed 2 White/Lunar Rock 1 Hoka Mafate Speed 2 White/Lunar Rock 2

Hoka Mafate Speed 2 White/Lunar Rock Men's low sneakers

€ 125,30 € 179,00 -30%
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Hoka Kaha 2 Low GTX Black/Black 1 Hoka Kaha 2 Low GTX Black/Black 2

Hoka Kaha 2 Low GTX Black/Black Men's low sneakers

€ 209,00
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Hoka Tor Summit 2 Black/Black 1 Hoka Tor Summit 2 Black/Black 2

Hoka Tor Summit 2 Black/Black Unisex low sneakers

€ 209,00
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Hoka Clifton LS Black/Asphalt 1 Hoka Clifton LS Black/Asphalt 2

Hoka Clifton LS Black/Asphalt Men's low sneakers

€ 125,30 € 179,00 -30%
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Hoka WMNS Bondi 8 White/White 1 Hoka WMNS Bondi 8 White/White 2

Hoka WMNS Bondi 8 White/White Women's low sneakers

€ 118,30 € 169,00 -30%
Free shipping starting from € 0
Hoka Mafate Speed 2 Mercury/Harbor Mist 1 Hoka Mafate Speed 2 Mercury/Harbor Mist 2

Hoka Mafate Speed 2 Mercury/Harbor Mist Men's low sneakers

€ 89,50 € 179,00 -50%
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Hoka Mafate Speed 2 Dark Olive/Golden Lichen 1 Hoka Mafate Speed 2 Dark Olive/Golden Lichen 2

Hoka Mafate Speed 2 Dark Olive/Golden Lichen Men's low sneakers

€ 125,30 € 179,00 -30%
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Hoka Clifton LS White/Nimbus Cloud 1 Hoka Clifton LS White/Nimbus Cloud 2

Hoka Clifton LS White/Nimbus Cloud Men's low sneakers

€ 125,30 € 179,00 -30%
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Hoka Anacapa Low GTX Black/Black 1 Hoka Anacapa Low GTX Black/Black 2

Hoka Anacapa Low GTX Black/Black Men's low sneakers

€ 125,30 € 179,00 -30%
Free shipping starting from € 0
Hoka Restore TC Black/Black 1 Hoka Restore TC Black/Black 2

Hoka Restore TC Black/Black Men's low sneakers

€ 83,30 € 119,00 -30%
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Hoka Kaha 2 Low GTX Harbor Mist/Nimbus Cloud 1 Hoka Kaha 2 Low GTX Harbor Mist/Nimbus Cloud 2

Hoka Kaha 2 Low GTX Harbor Mist/Nimbus Cloud Men's low sneakers

€ 104,50 € 209,00 -50%
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Hoka Ora Recovery Slide 3 Green Moss/Green Moss 1 Hoka Ora Recovery Slide 3 Green Moss/Green Moss 2

Hoka Ora Recovery Slide 3 Green Moss/Green Moss Unisex slides

€ 29,50 € 59,00 -50%
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When Nicolas Mermoud’s background, deeply rooted in sports, athletic and outdoor, collided with Jean-Luc Diard’s sportswear know-how – who went from intern to CEO at Salomon – the combination was tried-and-tested to resolve some critical needs in the realm of running sneakers. Hoka opened to resolve a specific problem: the impact of steep downhill on a runner's body. The solution was found in the introduction of its oversized midsole, made of high-quality EVA foam, ensuring superior cushioning and securing the runner’s stability. This oversized midsole became a hallmark of the sneaker brand, giving athletes the feeling of floating, guiding the foot through a smooth and rolling motion, summarized in the name Hoka, which means “flying over the earth” in Maori. This solution has been applied to a wide range of products aimed at all-level runners, satisfying different terrains’ needs till the overflow in urban landscapes and daily use, making Hoka one of the favorite labels in the gorpcore bubble. Hoka’s signature features, spanning from performance-enhancing specifics to daily-proofed comfort, lead to some nearly infallible design series, like the Bondi, headed by the Hoka Bondi 8. Hoka’s cutting-edge design has been disruptive to the market, impacting the performance footwear world as much as the fashion system, pioneering bulk shoes and maximalist sneaker aesthetics and influencing haute couture footwear designs. Cushioning and shock absorption systems are common features in Hoka’s designs. The Hoka Clifton is lighter and favors agility compared to the aforementioned Bondi, suitable for long-road runs. The Hoka Mafate is more inclined to perform as a trail running sneaker instead of a mixed-use performance and recovery. The signature French label’s comfort sole has been applied to a wider range of products, from recovery slips to slides and sandals, like the Hoka Hopara, while the newly launched Hoka Tor inherited the hiking boots’ traditional aesthetics juxtaposing technical advancement with the classic metal eyelet hardware and rubber mudguard.


Which are the best hiking shoes?

To pick your next pair of trail running shoes you’d better consider different aspects and make sure that the model you want to purchase is a long-lasting, versatile mountain sneaker provided with just the right technical features to avoid falls and any other risk. Most of the time, a simple plain trail running model is the right choice. The list includes Salomon XT-6, On Running shoes and Hoka Bondi since all these styles come equipped with a breathable upper with seamless polyurethane reinforces, a cushioning Ortholite insole to soften the foot-ground impact, an injected EVA midsole, and a lugged outsole for ultimate traction. More technical iterations might add a waterproof GORE-TEX® coating on the upper, updated midsole and outsole to better face slippery terrains, and other minor details to improve the overall shoes’ performance.

What does gorpcore aesthetic include?

Gorpcore aesthetic can be easily recognized by the multilayered outfits built around waterproof shell jackets, quilted vests and removable liners, eventually completed by cargo pants and highly technical sneakers often provided with Vibram® outsole and GORE-TEX® coating. Prevailing colors are black and dark such as khaki, olive green, dark brown, navy blue. Popular accessories encompass balaclavas, running bandanas, Nalgene thermal water bottles as well as technical backpacks, duffel bags and beanies. Also dubbed urban ninja because the combination between highly functional clothing and dark colors gives an idea of stealth, gorpcore has quickly become a thing within the fashion world, standing out for its composite layering capped off by zippers, pockets and reflective details.




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