UNITED BY FATE
Globe is a global producer and distributor specializing in boardsports and street fashion apparel, footwear and skateboard hardgoods founded in 1994 in Australia. The brand was born out of Hardcore Enterprises, an Australian-based company specializing in skateboards and street culture founded by professional skateboarders Peter and Stephen Hill in 1984 and rapidly expanded into one of the world’s largest skateboard distribution companies. Through constant film productions, promotions, tours, contests, video and magazine advertising, Hardcore became the driving force behind the skateboarding explosion during the mid 80’s in Australia. Read more…
After 10 years of design, production and distribution with Hardcore it was time to create a global brand and in 1994 the Globe brand was created. First with skate shoes and shoes for surfers, and then with apparel and hard goods for the broader boardsports market. Fast forward to today and the same crew of skaters, surfers and snowboarders that started the business back in the 80’s has grown to a global network of counter culture artisans that are united by board sports, art, street fashion, media, design, and film.