Based in Tokyo, Edwin is one of the leading manufacturers of jeans and denim made in Japan. As a longtime producer and highly respected representative of Japanese denim tradition, Edwin designs and crafts denim bottoms and jeans garments in line with the traditional Japanese method which puts quality first. Edwin follows up on the worldwide acclaimed American denim school, yet adding a revamped care for the materials and a more ecological approach. Read more…
Founded in 1947 to originally import high-quality jeans from America, Edwin set the tone for a great diffusion of men’s denim all throughout Japan. For the founder Mr Tsunemi, it was all about jeans: the brand’s name itself originates from the word “denim”, turning the M to create a W. After years spent working to achieve the same excellence of the star-spangled bottoms, in the early ‘60s Edwin finally unveiled a 16oz selvedge denim that immediately stood as world’s heaviest jeans, featuring the famous rainbow selvedge that still remains its signature detail. Edwin’s climb to success started here: the Asian brand then went on to launch other breakthrough innovations like the old wash, a type of washing intended to replicate the worn-out effect on new denim pants. In the early ‘80s Edwin introduced stone washing to increase that lived-in look Japanese denim is renowned for. Standout models include the ED-80 and the ED-45 as well, but the brand’s catalog also includes casual pants such as chinos and joggers, together with a selection of casual tops and accessories.