Originally founded in 1947 in Tokyo to import high-quality jeans from America - there was no denim manufacturing in Japan at the time - Edwin set the tone for a great diffusion of denim all throughout Japan. For the founder Mr. Tsunemi, it was all about jeans: the brand’s name itself originates from the word “denim”, reversing the M to create a W. After years spent working to achieve the same excellence of the star-spangled bottoms, Edwin unveiled a 16oz denim that immediately stood as world’s heaviest jeans,featuring the famous rainbow selvedge that still remains its signature detail. Edwin’s climb to success started here: the Asian brand then went on to launch other breakthrough innovations like the old wash, a type of washing intended to replicate the worn-out effect on brand-new pants. In the early ‘80s Edwin introduced stone washing to increase that lived-in look Japanese denim is renowned for. Standout models include the ED-80 and the ED-45 as well, but whether it’s a pair of raw jeans or just some random slim tapered pants, you know Edwin is the man.
