Diadora is an iconic Italian sportswear brand founded in 1948 in Treviso. The label was born as a small workshop focused on outdoor and work boots, soon to be recognized as the best boots in the local market. After almost 10 years Diadora started to develop sportswear and athletic shoes, and by the end of the 1970s the brand became the new sportswear market leader thanks to the quality of its products and great partnerships with sport and style icons such as Bjorn Borg and Roberto Baggio. As the sport's world became more and more a social and fashion phenomenon, in those years Diadora's products became a new staple among both sport and casual worlds, contributing to shape not only the sporting history of the period but also a solid taste in the new "lifestyle" market. During the 00's the brand finally Read more…
started to look back at its rich past and launched the Heritage collection focusing on some iconic 1970's and 80's footwear styles; but the new Diadora's golden age comes in the last few years with the introduction of the Made in Italy concept: for the first time ever, classic running models like the N9000 has been reworked with premium materials and a huge attention for details and stitching, introducing a new concept of quality and style in the global sneaker game. Furthermore, in the last few seasons Diadora collaborated with some of the most powerful streetwear names (e.g. Patta, Ronnie Fieg, 24 Kilates, Solebox, Mita Sneakers, LaMJC and more), becoming one of the sneakerheads most wanted brand all around the world, from USA to Japan.