Daily Paper is an Amsterdam-based lifestyle brand led by childhood friends Hussein, Jeffers and Abderrhamane. The trio turned their common passion for art, music and street fashion into a brand that boasts a solid international fame as well as flagship stores in London and New York. Daily Paper is another successful example of black-owned business from Amsterdam, just like Patta, and started being a thing in the early ‘10s thanks to the multiculturality that imbues Dutch society. Fueled by the founders’ will to rediscover their African roots, Daily Paper addresses urgent themes such as black empowerment and the untold influence of African culture over most of western cultural products. The brand pursues these goals with collections of menswear and womenswear that include clothing, accessories and capsule collections made with like-minded realities.